Go With It
April 30, 2012
One of my counterparts in another state asked me last week, “How do you do it?” He meant, how do I find time to prepare two blog postings every week; and he also meant, how do I find topics for 104 postings each year; and he also meant, how do I go about the actual writing?
As for finding time, it’s no problem; because writing helps me think. It helps me clarify and prioritize. And going public with these thoughts helps me be more certain that I’m committed to the ideas. For me, writing daily is as important as breathing deeply.
As for finding topics, it’s rarely a problem. I find subject matter in what I read, what I hear and what I observe in everyday life and worldwide travel. And I’ve discovered that the richest sources for writing about school sports are often found the furthest from school sports.
And as for the actual technique, I go about it this way: I try to provide a plain circle, and then invite readers to color it however they wish, to use any shade they prefer, to color outside the lines if they think that’s most beneficial to their situation.
When we were children we were praised for coloring within the lines and utilizing the appropriate shades for sun, sky, grass and flowers. These days I just want to provide a blank circle and ask, “What can you do with that?” Not dictating what readers should do, but inviting readers to take an idea and do with it what they will where they live, work and play.
At least that’s what I want to do.
Guarding the Gate
February 24, 2012
More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.
Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.
And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.
We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.
As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content: i.e., schools.
Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.
So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.