Help Wanted
November 22, 2011
You probably wouldn’t be much attracted to a “Help Wanted” posting in the classified ads of your local newspaper that read:
Help Wanted!
Long hours. Late nights. Low pay.
Frequent criticism.
Almost every paid or volunteer position associated with local school sports would fit that description.
And yet, legions of people enlist in service to school sports each and every year.
Many do so because their own kids are involved as participants. Many others do it “to give back” to a program that provided them so many benefits as a participant years before.
I commend to your reading the Winter 2011-12 issue of benchmarks now online which features a very few of the very many people who have answered this “Help Wanted” call. We are thankful for them all.
Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.