Making Participation Valuable
October 23, 2012
Boiled down, the role of state high school associations is to both protect and promote school sports, the second of which I comment on here.
It’s my experience that the most effective promotions speak for themselves. The most effective promotions promote the fundamentals of school sports, like scholarship and sportsmanship and safety. The most effective promotions provide tools to the membership at the grass roots level.
In Michigan we have a few initiatives whose primary purpose is to promote the value of participation, but we have many initiatives that encourage and equip those who make participation valuable.
For example, we administer the Coaches Advancement Program (CAP) all year long around the state to assist in the preparation of coaches for their important responsibilities. Across the state during August through October we conduct Athletic Director In-Service programs. Like many states, we conduct rules meetings for coaches and officials year-round, statewide.
Each spring we have a training program for local officials association trainers and for their officers and leaders and assignors. We conduct an annual Officials’ Awards and Alumni Banquet.
Every other February we conduct a Women in Sports Leadership Conference; and in the off years we provide mini-grants to support similar efforts on a more local level.
We conduct Sportsmanship Summits and provide mini-grants to leagues and local school districts to implement sportsmanship efforts at the local level where they can be most effective. We conduct Team Captains Clinics and other student leadership events, and we provide mini-grants to support similar efforts on the league or local level.
None of these initiatives promotes the value of participation per se. All of these initiatives encourage and equip those who make participation valuable. That’s where I think our promotional efforts are best made.
Going to the Mat
October 4, 2016
Somewhere I heard a speaker say: “The most exciting thing in life is to be shot at ... and missed.”
In a real sense, I wouldn’t know; but metaphorically, that’s somewhat how we’ve felt after a federal district court judge tried unsuccessfully to cripple the Michigan High School Athletic Association in the aftermath of a lawsuit over the placement of sports seasons in Michigan.
Plaintiffs wanted the high school sports seasons for boys and girls to coincide and to mirror the seasons the National Collegiate Athletic Association established after our high school seasons were adopted. With the urging of its member schools, the MHSAA battled for nine years to attempt to retain a sports seasons schedule that allowed schools to use their resources (facilities, coaches and officials) in ways that they could demonstrate promoted higher participation rates by both genders.
Plaintiffs did not get all that they sought in the case, and neither did schools; but the judge ordered the MHSAA to pay $7.9 million, much more than the organization’s assets at that time.
But rather than being the death knell for the MHSAA, these events breathed exciting new life into the organization, the positive effects of which continue today.
The judgment – reduced significantly through negotiations, early payment incentives and insurance and paid off in 18 months – set in motion a review of internal operations that reduced expenditures by $600,000 over 12 months, while sponsorship and broadcast revenue grew by a combined $600,000 during those 12 months.
Eight years later, many of the operational savings continue, and non-tournament revenue is now more than double what it was in the first year following the judgment.
While complaints still come to us from students and citizens in local communities regarding the court-ordered changes for sports seasons, and participation has declined significantly in several of the affected sports – especially girls basketball, girls volleyball and boys tennis – the MHSAA office still continues to enjoy many efficiencies, as well as some euphoria, from the shot-at-but-missed experience.
This comes from the knowledge that we went to the mat for what our schools wanted, fought long and hard, paid a high cost, and came out of it with schools’ respect. In the aftermath, the MHSAA staff and Representative Council came together, and came through it stronger.