Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Let Life Teach
December 7, 2012
Here’s a golden nugget from Ann Arbor’s Dr. Dan Saferstein’s little book, Win or Lose: A Guide to Sports Parenting:
“Most of us have an easier time being math parents than we do being sports parents. We don’t stand over our children as they’re doing their homework, hollering at them to round to the highest decimal or carry their zero. We trust that they’ll be able to figure things out on their own, and if they can’t, they’ll get the help they need from their teachers or by asking us.
“What a lot of sports parents seem to forget is that young athletes also need the same space to figure things out on their own. They need to learn how to think and make decisions during game situations, which isn’t easy to do when your parent (or someone else’s parent) is shouting out directions.
“The reality is that if your child could score a goal or stop a defender, he would. In most cases, telling your child to move faster to the ball is like telling him to be taller. Effort isn’t the only critical factor in sports, or in math. Some children will never be high-level athletes no matter how hard they try, which is by no means a tragedy. The world doesn’t necessarily need more gymnastics, softball or soccer stars. It needs more young people who are willing to try and make our world a better place.”
Go to dansaferstein.com for more good stuff from the good doctor.