A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.
Pitch Perfect
August 5, 2016
The national rules of high school baseball for the 2017 season will require for the first time that state high school associations adopt policies and procedures that limit the number of pitches that an individual player may make over a specified number of days.
Presently, Michigan High School Athletic Association rules state that a student may not pitch more than three consecutive days regardless of the outs pitched, and shall not pitch for two calendar days following that in which the player pitched his 30th out.
In the past, there has not been consensus among Michigan high school baseball coaches or support by the MHSAA Baseball/Softball Committee to impose a specific pitch count; and the new national rule does not prescribe what the maximum count should be or how it should be applied.
The MHSAA will convene a group of coaches and administrators this month to discuss the many questions created by the nebulous national mandate. The group’s challenge is to craft a rule that will not result in students pitching more than they do under the current rule, especially at earlier grade levels, and a rule that is as simple to monitor and manage as the current rule.
The proposal of this study group will be reviewed by baseball coaches and school administrators throughout Michigan before submission for action by the Representative Council in December.
Michigan’s climate and culture within high school baseball probably makes a change in the MHSAA pitching rule unnecessary for the high school season. And sadly, any change made for high school play is likely to have little or no effect on the summer and fall ball that may be much more damaging to young arms than the high school season which often is much more restrained in the number of games per day and per season than non-school baseball.
We can hope, of course, that the additional focus on pitching risks at the high school level will be seen and taken seriously outside the high school season.