Membership Growth
September 19, 2014
My last posting addressed the need for the Michigan High School Athletic Association to act like a member-based organization even though MHSAA membership is free and member-based revenue does not contribute to the MHSAA’s fiscal well-being. I cited the need to apply membership recruitment and retention principles as we work to attract and hold registered contest officials.
I might also have cited our need to attract and hold junior high/middle school members. While the MHSAA’s membership includes most of Michigan’s public and nonpublic high schools, fewer than half the state’s junior high/middle schools are MHSAA members.
We know the reason that most of the non-member schools at this level do not join the MHSAA is that they want to do their own thing – make their own rules – and they do not see enough benefit in MHSAA membership to overcome the advantages of their local autonomy.
They want to schedule more contests and/or sponsor longer seasons than is permitted by MHSAA rules. They are not much concerned with consistent application of playing rules, eligibility rules and limits of competition, which MHSAA membership requires. They are not much concerned with providing MHSAA-registered officials for their contests or MHSAA-purchased catastrophic accident medical insurance for their student-athletes.
There is no revenue incentive for the MHSAA to try to change these attitudes; but actually, the reasons for the MHSAA to do so are more important than money. In fact, the future of high school athletics depends more on what is happening today at the junior high/middle school level than at the high school level.
The less connected that junior high/middle school level programs are to high school programs today, the more problems the high school programs will have tomorrow – including controversies over conduct, confusion over eligibility and problems related to disconnected policies, procedures, philosophies and perspectives.
The MHSAA will serve school sports in Michigan best if it makes recruitment and retention of junior high/middle schools one of its highest priorities, and serves those schools with what the students and parents at that level want – which is, in fact, more school-sponsored competition, some even resulting in MHSAA-sponsored regional tournaments. Of course, both membership and tournament entry would be free of charge.
Just like most member organizations which need to look constantly for new, younger members, the enterprise of high school sports needs to be recruiting new schools which serve younger grades. It may not just be a matter of growth; it may be a matter of survival.
Motivation Matters
November 6, 2012
I had the opportunity to compare notes with the leader of a high school in Boston which educates a high number of non-English-speaking students – more than any other public school in that diverse metropolitan area. My interest flows from my work with mid-Michigan’s Refugee Development Center, which provides English classes and other services for newcomers to our community.
We both have observed that, almost without exception, these students who are seeking to learn English are highly motivated – considerably more so than most other students we observe. They come early to class and stay after class; and if class is ever cancelled, they come anyway!
We agreed that those who are attempting to revolutionize education with one overhaul or innovation or another may be missing what’s really wrong. We don’t have a structural or systemic problem at school, we have a motivational problem at home.
It may be fashionable for the pundits and politicians to beat up public education in the U.S., but from all around the world people are beating a path to our schools for the quality of education they cannot find elsewhere. And displaced populations – most immigrants and refugees – arrive with motivation to learn and assimilate that puts U.S.-born students to shame.
Really, whose fault is this? It can’t be the schools. But schools must try to respond to the problem they are being presented.
And extracurricular activities and athletics are among the tried, tested and proven tools available to schools to help reach, motivate and educate our young people to stay in school, like school and do better in school than they otherwise would.