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Membership Mentality

September 16, 2014

The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.

That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.

But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.

For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.

A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.

But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.

Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.

No Place They Would Rather Be

April 24, 2018

Seven years ago, the Michigan High School Athletic Association and its Student Advisory Council began the MHSAA’s trademarked “Battle of the Fans.” That was 2012.

Buchanan High School has been a contestant five times, a finalist four times and the winner twice ... in 2013 and again this year.

Many of us complain of all that competes for attention of students and spectators. But at Buchanan, the culture is different. And it’s not an accident. Being involved in school and attending school events is the thing to do. By design.

Starting with a few individuals with vision and energy, student engagement has become the norm. Middle school students saw this in 2013. They were invited to be a part of it then; and now they are leading the effort at Buchanan High School.

At Buchanan, attending athletic events is the thing to do – and not just boys sports or winter sports. To attend events, to cheer loudly and to actually think and talk about what good sportsmanship looks like has become a year-round thing.

Buchanan High School and the other two finalists for 2018, Boyne City High School and Petoskey High School – and all the BOTF applicants, are helping to define and defend educational athletics.

View Buchanan’s application video for the 2018 Battle of the Fans