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Membership Mentality

September 16, 2014

The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.

That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.

But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.

For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.

A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.

But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.

Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.

Be the Referee: The Survey Says

November 2, 2017

In this week's edition, assistant director Mark Uyl explains how a recently completed national survey will assist in the recruitment of officials.

Be The Referee is a series of short messages designed to help educate people on the rules of different sports, to help them better understand the art of officiating, and to recruit officials.

Below is this week's segment – The Survey Says - Listen

Over the years, the officiating industry has really struggled with the fact that there’s been very little data out there to really understand who officials are. This kind of data would be very helpful as the MHSAA continues to recruit, retain and train our officials.

The National Association of Sports Officials just conducted a national survey in which nearly 20,000 amateur sports officials responded about who they are, their education level and where they’re from. It’s some of this national data that will now allow us to make better decisions as we continue to recruit and keep the officiating ranks in Michigan strong.

Past editions
October 26: Helmet Comes Off - Listen
October 19: Goal Line Rules - Listen
October 12: No 1st-Year Fee - Listen
October 5: Athletic Empty Nesters - Listen
 September 28: Misunderstood Football Rules: Kicking - Listen
September 21: Preparation for Officials - Listen
September 14: Always Stay Registered - Listen
September 7: Other Football Rules Changes - Listen
August 31: Pop-Up Onside Kicks - Listen
August 24: Blindside Blocks - Listen