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Membership Mentality

September 16, 2014

The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.

That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.

But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.

For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.

A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.

But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.

Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.

Be the Referee: Athletic Empty Nesters

October 5, 2017

In this week's edition, MHSAA assistant director Mark Uyl talks about one of our prized recruiting targets when it comes to pursuing new officials. 

Be The Referee is a series of short messages designed to help educate people on the rules of different sports, to help them better understand the art of officiating, and to recruit officials.

Below is this week's segment – Athletic Empty Nesters - Listen


The recruitment of new officials is an ongoing task for the MHSAA.

Over the years, most recruiting efforts have sought to target young people, finding those graduating high school senior student athletes, or pursuing those college students who are looking for a way to make some extra cash while in school in becoming a sports official.

One group, however, that we’re continuing to recruit are what we call the athletic empty nesters. It’s those moms and dads who have been following their kids as they played their own high school sports. Once the kids have finished their time on the team, we’d like to get those moms and dads to become part of our team and become an official.

There’s Help Wanted – Just Whistle!

Past editions
September 28: Misunderstood Football Rules: Kicking - Listen
September 21: Preparation for Officials - Listen
September 14: Always Stay Registered - Listen
September 7: Other Football Rules Changes - Listen
August 31: Pop-Up Onside Kicks - Listen
August 24: Blindside Blocks - Listen