The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Designed and Delivered
March 8, 2016
The benefits of school sports do not occur by accident. They occur by design and by delivery.
It is the design of policies and procedures to keep the program student-focused, school-centered, sensible in scope, safe, sane and sportsmanlike. All core values of educational athletics.
The value is also enhanced by the delivery system – the quality of coaching and expertise of administration.
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Just as the teacher is the key to learning in the academic classroom, the coach is the key to learning on the athletic team. This is why the MHSAA has designed and delivers a face-to-face, multi-level coaching education program anytime, anywhere in Michigan.
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The other key of the delivery system is the local school athletic administrator with a skill set that meets the complex demands of a program that operates in an arena of high emotion and risk of injury. This is why Michigan often leads the nation in the number of high school athletic directors who have completed the highest level of training and certification of the National Interscholastic Athletics Administrators Association, and why the Michigan Interscholastic Athletic Administrators Association and the MHSAA devote so much time and attention to initial and ongoing athletic director training.