The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Marriage Reflections
October 18, 2013
Recently, and for the first time, I drew parallels between marriage and the hiring of staff. It occurred when a gray-haired, ponytailed officiant in the Phoenix foothills exhorted the wedding couple to be “the mirror of their partner’s best values.”
We want our newest staff person to be everything we need and want, immediately filling every hole and completing our wish list. Frankly, that’s impossible.
But, the one thing I am sure we must have and can have is a person who mirrors the MHSAA’s best values – an individual who reflects the core values of school-sponsored, student-centered sports and of the MHSAA on its best days as it serves and supports educational athletics.
And just as it’s not lethally late for a husband in his fifth decade of marriage to work harder to reflect his wife’s best values, neither is it too tardy for veterans of the MHSAA staff to focus on our reflection of the best values of school sports and the organization that has served educational athletics for ten decades.