The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
My Best Man
January 15, 2013
Upon the death of my father last month, a sports writer from the Milwaukee Journal Sentinel, who was preparing a story on my father’s career as athlete, coach and Wisconsin Interscholastic Athletic Association executive director, asked for my insights about Dad and his impact on me. I could have written a book, but here’s what I had space to say . . . just the right length for a blog:
“Dad served at a time before electronic media and online meetings when state high school association executive directors traveled their states doing rules meetings, thus building stronger relationships with coaches and officials than is common in our work today. And in Dad's case, because he was THE expert in high school wrestling rules in the United States, Dad traveled the country presenting wrestling rules meetings in states where wrestling was an emerging high school sport. It is not an exaggeration to say Dad was the ‘father of high school wrestling in America.’
“Dad and I worked together when he headed the WIAA and I was an assistant director at the National Federation of State High School Associations in the 1970s, allowing us to form an even closer bond in both our personal and professional lives than most fathers and sons enjoy. In those days, when there was a particularly difficult speaking assignment at a national meeting on school sports, Dad would be one of the first people whose name came to mind to address that topic. He was a forceful speaker; and I expect that my nationwide speaking trail owes a great debt to the many times as a youngster that I traveled with Dad when he gave sports banquet speeches.
“I'm told I idolized Dad when he coached, and know I admired him as a state association executive, and he was my closest male friend ever -- even ‘Best Man’ at my wedding. He was a great model as a father, husband and leader.
“At his retirement dinner in December of 1985, a spokesperson on behalf of the state's coaches said: ‘John, we didn't always agree with your decisions, but we never once doubted your motives.’ I can't think of a greater compliment for any man who worked so long in such a controversial line of work, which Dad loved so much.”