Logo

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates

Playoff Proposal Pauses

May 10, 2013

During the MHSAA Football Finals at Ford Field last November, I was approached by representatives of the Michigan High School Football Coaches Association with a request to have the MHSAA’s computing capabilities crunch the numbers for a concept that a couple of the coaches association’s members had for revising the MHSAA Football Playoff point system.

Within a few weeks the MHSAA hosted a meeting that brought together the coaches who introduced the concept with our numbers crunchers; and within a few days our staff had outlined the principles, revised the point system and retrofitted it to show how the system would have affected the 2012 playoffs.

There was initial excitement that we might be onto something, but that brief infatuation began to wane as we dug deeper and discussed the plan more widely.

The key ingredients of the proposal are (1) that a school would gain playoff points for every game its opponent wins, whether or not that school defeated that opponent, and (2) that the number of automatic qualifiers would be reduced in favor of a larger group of additional qualifiers based on a revised playoff points system that would favor schools which schedule larger and more successful opponents.

In spite of our staff’s helpfulness in bringing this proposal forward, we’ve lost optimism that it will accomplish what is hoped.  Rather than making regular-season scheduling easier, it could make it harder as the “six-wins-and-in” mindset is replaced by the even worse “seven-wins-and-in” mindset.  And any system that ignores a minimum number of wins and relies entirely on playoff points is even less fair than the current system to schools in the less densely populated areas of Michigan.

From our retrofitting of the proposed concept to the 2012 season, we know that teams with 6-3 records would be displaced in the playoffs by teams with 4-5 records, which is certain to go down badly and be difficult to explain to those communities.  The revised point system would make it even more difficult than the current system for schools in less populated areas to find opponents of the size and strength to generate high playoff point averages without these schools driving 100, 200, 300 or more miles, one way, several times each season.  For individual schools and some entire leagues, this will make football scheduling tougher, not easier.  It is likely to add stress to those league affiliations, and to football scheduling generally.

In any event, there is no need to rush to 2013 or 2014 a proposal that’s called “Enhanced Strength of Schedule System” because schedules are 99 percent set for 2013 and nearly so for 2014.  Even if adopted today, few schedules would be impacted before 2015.  If a change like this one is to be implemented, schools must have ample notice, and our technology department must have enough time to program the new point system and then test it through an entire season.

The Representative Council acted wisely on May 6 when it paused the progress of this proposal.  Some elements of it may be discussed at the MHSAA’s scheduled meetings this summer and fall.