Our Job

January 29, 2013

When I’m asked to describe the MHSAA’s job in a three-second sound bite, I say:  “Our job is to protect and promote educational athletics.”

Give me three seconds longer and I’ll say: “Our job is to protect and promote the values and value of student-centered, school-sponsored sports.”

Give me three seconds longer and I’ll add “. . . by raising standards for, and increasing participation in, educational athletics.”

And give me time to complete the thought and I’ll add that we do this through:

    • training for coaches, officials and athletic directors;
    • tournaments that keep sportsmanship levels high and both expenses and health risks low; and
    • telling the story to these groups: students and parents, school personnel, and the media and public.

We provide training and tournaments, and we tell the story of school-based sports.

That’s the job.  And it’s how we judge the “good idea du jour” that bombards our office.  We can’t do everything.  To do so would not be doing our job well.

Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.