Over Our Heads
June 29, 2012
In last month’s Wired magazine, Vint Cerf of Google cites American computer scientist Alan Kay’s comment, “The best way to predict the future is to invent it.”
Wired’s Thomas Goetz writes, “Too much of the technology world is trying to build clever solutions to picayune problems.” (A quick look at the more than 1.2 million mobile phone applications available free or for sale in our world today – growing by 2,500 per day – makes the observation abundantly clear that many great minds are being wasted on the mundane, silly apps that do nothing to improve the quality of life for humankind.)
Goetz would have these talents aimed at much higher order needs of society. “These times especially call for more than mere incrementalism. Let’s demand that our leaders get in over their heads, that they remain a little bit naïve about what they’re getting into.”
And what might “going beyond incrementalism” look like for us in school sports? Well, on just one topic – health and safety – it might mean, as provocative samples to stimulate bigger and better ideas:
-
Restricting kickoff returns, punt returns and interception returns in football – the three most dangerous times for players.
-
Reducing heading of the ball in soccer to reduce the effects of repeated blows to the brain.
-
Requiring all head coaches to complete CPR training, and requiring all coaches on all levels to complete an online coaching fundamentals course within their first two years of coaching.
-
Presenting an AED with every MHSAA tournament trophy – District, Regional and Final, for both champion and runner-up – during each of the next four years.
In any event, we need to avoid the distraction of meaningless matters and fix our focus on larger issues, and risk raising ideas and making changes that could have more lasting impact than incremental changes. Just talking about these things begins to send messages that improve school sports. Doing some things like them would actually invent our future.
Guarding the Gate
February 24, 2012
More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.
Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.
And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.
We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.
As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content: i.e., schools.
Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.
So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.