Parent Problem
October 29, 2013
For years when I have paused in presentations to ask coaches and school administrators to identify the biggest problems we have in school sports, two problems are far most frequently mentioned:
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Too little money; and
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Too many misdirected parents.
Other problems are cited; but far and away, the most frequently mentioned problems are under-funding of programs and over-involvement of parents.
In many aspects of the lives of youth, there is too little parent involvement and direction; but such is not the case in most places when it comes to sports. “Helicopter parents” not only hover, they also seek to rescue their children from the very situations – adversity – that sports uses to teach life lessons.
Parents have no role in decisions regarding playing time and game plans. Should parents ever believe that their child has been put at risk in a sports program, there are prompt and appropriate ways to address those situations, directly and with discretion, not gossip and guile.
And the job description of school administrators today must include the staunch defense of the jobs our committed coaches are doing.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.