Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.
The Long View
May 8, 2012
“. . . when you start fretting the day-to-day, you lose track of the long view,” says the protagonist in Charles Frazier’s latest novel Nightwoods.
It’s easy to do. Easy to get tied up in daily concerns and controversies that cloud our ability to concentrate on long-term goals and objectives and the big themes that should be apparent in our daily activities.
Day-to-day fretting causes heartburn for investors who ignore their long-term investment strategies and goals. It sidetracks businesses which lose track of long-term goals for the sake of boosting a quarterly earnings report. It affects politicians who, while keeping an eye on polls, take their eye off their principles. It’s probably taking a toll on school administrators who feel compelled to improve students’ test scores more than to infuse students with a passion to be lifelong learners.
I’m aware of some in our work who are able to refocus on the long view by getting away from the daily grind; but I know others who find the best way to refocus on the meaning and purpose of our work is to go to an event. Just be a spectator where you’re not on duty, not responsible for anything. To observe the action and emotion and school/community spirit. To see a coach counsel a dejected player. To watch an official make a tough call with perfect mechanics and people skills.
The day-to-day fretting may not disappear, but it gets placed in a much better perspective. The long view.