Peddling Influence
February 28, 2012
The Sports Business Journal published in December its annual list of the 50 most influential persons in sports business. No person from the ranks of high school sports is included, causing some to criticize the oversight. I don’t.
If ever a person from the high school level were to make this listing, it likely would be for behaving like those at the college, professional and international levels. No one will make the list for doing the job he or she is supposed to do, which is to assure that the business excesses of those other levels do not visit school sports, and to actively oppose those initiatives that would undermine educational athletics.
I understand fully that there are important business aspects to the administration of interscholastic athletics. But I also understand that these business tasks must be managed within the cozy confines of the educational mission of the sponsoring institutions – schools.
We know how to make a lot more money for school sports from networks, sponsors and promoters. But we also know why that wouldn’t be right for educational athletics. Contests on any day at any hour for broadcast purposes, at any location no matter how far. Highlighting big schools, highly ranked teams and highly rated/recruited players, to improve broadcast ratings and advertiser demands. Brilliant minds and bullying personalities couldn’t avoid this happening in college athletics. Once started, we could not fare better in controlling things on the high school level.
We have the potential to aggregate school sports content very attractively for producers, distributors and sponsors. But it’s best that we don’t. And just fine that we continue to be overlooked by business trade journals.
Interruptions
November 23, 2011
I know many of us crave the opportunity to work without distractions and to focus on a problem or project without interruptions. It’s why I seek a week alone at my cottage to read, write and rehearse. It’s my “sabbatical.”
But having said that about the significant benefits of solitude, I nevertheless must state that the sixth and final lesson in this series of blogs is this: The job is the interruptions.
I brought this lesson to the MHSAA from previous employment and it resonates truer today than ever.
The job is the call from the athletic director, coach or official who has a question. The job is the call from the superintendent, principal or parent with a concern.
The job is the knock on the door from another staff member with a difficult question from a constituent, or even a personal issue that’s important to them.
It’s often been when I’ve treated the call or knock as nuisance, given it inadequate time or attention, that the little interruption grew into a bigger problem.
The job is the interruptions. If there were none, we wouldn’t be needed. There would be no job.