Politics and Sports
April 3, 2012
The acrimonious, winner-take-all GOP presidential primary and a premature posturing for the general election campaigns in the fall caused Portland (OR)-based author Tom Krattenmaker to write in the March 26, 2012 USA Today: “Many of us seem to engage in politics the same way we follow sports: What strategy will it take for my team to stick it to the opponent . . . ?”
It saddens me to see that analogy.
If that’s the general opinion of sports in America, sports is failing its purposes, which at higher levels is to entertain the public, at lower levels is to provide for recreation and better health, and at our level is to help educate students.
If at all these levels, we do not find willing respect for excellent efforts and execution and graceful sportsmanship in winning and losing, leaders of sports on all levels are failing their principal duty. If stick-it-to-them strategy is the prevailing theme of the enterprise of sports at any level, that enterprise is worthless, or worse.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.