Politics and Sports
April 3, 2012
The acrimonious, winner-take-all GOP presidential primary and a premature posturing for the general election campaigns in the fall caused Portland (OR)-based author Tom Krattenmaker to write in the March 26, 2012 USA Today: “Many of us seem to engage in politics the same way we follow sports: What strategy will it take for my team to stick it to the opponent . . . ?”
It saddens me to see that analogy.
If that’s the general opinion of sports in America, sports is failing its purposes, which at higher levels is to entertain the public, at lower levels is to provide for recreation and better health, and at our level is to help educate students.
If at all these levels, we do not find willing respect for excellent efforts and execution and graceful sportsmanship in winning and losing, leaders of sports on all levels are failing their principal duty. If stick-it-to-them strategy is the prevailing theme of the enterprise of sports at any level, that enterprise is worthless, or worse.
Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.