Predicting Success

March 1, 2016

Participation in high school sports, music and drama – the educational buffet provided by comprehensive, full-service high schools – did more to shape my character and chart my life journey than any factor other than my parents.

It is no wonder that this is so, for it is well-established that ...

  • Participation in school activities is a better predictor of success in later life than either standardized test scores or grade point average.

  • Participants in school activities have higher GPAs, lower dropout rates, better daily attendance and fewer discipline problems than non-participating students.

  • Participants in school athletics have higher GPAs and lower use of tobacco, alcohol and other drugs during their seasons of competition than out of season.

We don’t know for sure if all this is cause and effect; but we do know there is a strong statistical correlation, and most parents prefer to have their children hanging out with these motivated, high-achieving young people.

The Social Setting

March 18, 2014

One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.

Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.

What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.

Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.

We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.

Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.

This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.