Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Inside Information
September 25, 2015
The source you choose selects your news.
If your source is Fox News, you will get different stories than from ABC, CBS and NBC, and different slants on the same stories.
If your source is publicly supported radio, the news stories will be different than on commercial radio stations; and if you choose Public Radio International, you will hear some topics that are much more frequently and deeply covered than by National Public Radio.
PRI is, for example, where I was following the crisis of refugees fleeing from Northern Africa to Europe long before that story became headlines for other news sources. Did you know, for example, that there are more displaced people in the world today than at any time except World War II?
Similarly, if I were to listen only to coaches of one sport or another, I’m likely to learn about issues that affect that sport, but not much about issues that affect other sports, or affect schools as a whole. Our sources must include input from all sports.
Our sources must also include the perspective of principals who deal with academics more than athletics and who are as attentive to the essential needs of harassed, homeless, displaced and disabled students as they are to the athletic desires of gifted and talented students.
And our sources must include the even broader perspective of superintendents who are fighting for the financial life of their districts. Sometimes that means they are throwing open the doors of their schools and recruiting students from far and wide to replace the dwindling school age children of their local population.
Ours is an association of schools. Not an association of football coaches, or of all coaches. Ours is an association of schools whose directions are determined by blending top-down with in-the-trenches views.
From our vantage point at the Michigan High School Athletic Association we do not learn about everything happening in our state’s secondary schools. But from the myriad calls, emails and letters we receive and the many meetings we have with administrators, coaches, officials and students, we know much more than those who are on the outside looking in.