Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
The Golden Rule
October 24, 2014
Competitive athletics are filled with rules. They include contest limitations and eligibility, conduct and playing rules. But apparently the “Golden Rule” is not one of those rules.
In competitive athletics, teams look for competitive advantage, which is often at odds with the spirit of “Do unto others as you would want them to do unto you.” Seeking competitive advantage sometimes devolves from a legitimate attempt to exploit an opponent’s weakness to rule-shading gamesmanship and, in its worst form, to blatant cheating. Do unto others what you can get away with.
Furthermore, in competitive athletics, emotions often run high – both among participants and spectators – and this leads easily to overheated partisan perspective, lack of good reason and loss of behavior that is respectful of others’ beliefs and feelings.
It’s hard to treat nicely people who act nasty. It requires, in fact, a supercharged Golden Rule that says “Do unto others better than they may do unto you.”
It’s hard to treat people better than they treat you; but if there were ever a place where there is more opportunity to do so, it’s in competitive sports where people are blinded by partisanship for their team or their child. Perhaps it’s only a political election campaign that presents as tough an environment for the Golden Rule.
Years ago in a radio commentary, Character Counts’ Michael Josephson said: “People of character treat others respectfully whether they deserve it or not. I’m reminded of the politician who refused to get in a name-calling match with an opponent, saying, ‘Sir, I will treat you like a gentleman, not because you are one, but because I am one.’ Sure, it’s hard to treat people better than they treat us; but it’s important to realize what’s at stake. If we allow nasty, crude and selfish people to drag us down to their level, they set the tone of our lives and shape us in their image.”