Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Is a Future Possible?
July 16, 2013
During the summer weeks, "From the Director" will bring to you some of our favorite entries from previous years. Today's blog first appeared Sept. 20, 2011.
While interviewing candidates for a staff position, we posed the question: “What will school sports look like a generation from now?” And we followed up with: “What will the MHSAA need to do to be of relevant service in that future?”
In a follow-up interview with one of the leading candidates, when I invited questions, that candidate turned the tables and asked me what I thought school sports and the MHSAA would look like in 10 or 20 years.
These exchanges, and all that has been changing as school districts chop away at school budgets and programs, has me wondering if a future is possible for school sports. But the answer is almost certainly “Yes.”
School sports have survived two World Wars, the Korean War and Vietnam, as well as the Great Depression and multiple recessions. School sports has existed before and after interstates and the Internet, before and after suburban sprawl and space exploration, before and after television and Twitter, before and after . . . well, you get the point.
Will school sports change? Certainly. But if history is a good indicator, it will change more slowly than the society around it. And many people will cherish that gap.