Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Life Saving
January 22, 2013
Just prior to last month’s holidays, all MHSAA staff completed a refresher course in CPR and use of AEDs.
Next month – Feb. 4-8 – a consortium of governmental and non-governmental groups is planning and promoting “Michigan Schools CPR/AED Drill Week.”
Early intervention by calling 9-1-1 and the use of the most up-to-date CPR procedures and an AED are the critical factors to increase the chance of surviving cardiac arrest.
Plan now to use Feb. 4-8, 2013, as a focal point for extra attention to the simple steps that can help save the lives of our students, colleagues, friends and neighbors. A helpful website is http://www.aeddrill.com.
Hopefully, this one week will be used to increase expectations that AED drills will occur with regularity – perhaps every semester – at every MHSAA member school.