Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

Fixing Things

October 6, 2011

Leaders of schools and school sports have rarely been asked to do more with less than is demanded of them today.  Their plight has brought back to my memory that many years ago, a pastor from North Carolina, Stephen M. Crotts, told this story – one that I’ve kept in my files, and in my heart, ever since.  He said:

I started my ministry in Charlotte County, Virginia.  And there was a deacon in the church there named Harvey Milton who ran a seed and feed store in Drakes Branch.  Harvey and his wife Margaret sort of adopted me and helped me along during those first tentative years of the ministry.

I remember one day after I’d been there nearly three years.  I was struggling with trying to do too much, trying to keep everybody happy, trying to fix all the hurts.

I stopped by to see Harvey at his business and found him hunched over the back door replacing a broken hinge.

“What are you doing?” I politely inquired.

“Well, Stephen,” Harvey intoned, “there are four kinds of broken things in this world.  There are those things that are broken that if you just leave them alone they’ll fix themselves.  Then there are those things that are broken that are none of my business.  It’s up to somebody else to fix it.  Then there are those things that are broken that only God can fix.  And finally, there are those things that are broken that can be fixed and it’s my job to do it.  And this door is one of them.  And that’s what I’m doing . . . fixing this door.”

Stephen finished by saying this:  “When urgent calls, opportunities, pressure, criticism and thoughts of all I could be doing come, those words help me sort my duty.”

Perhaps those words will help you too.