Research
November 21, 2014
We freely admit that a state high school association is much better at running tournaments than conducting research. First as athletes and then as coaches, most of us got in the habit of processing information quickly and making fast decisions. Now as administrators, our member schools depend on us for quick answers because the contest our answer may affect is scheduled this week, or tomorrow, or tonight.
However, there is a small body of research that is unique to the MHSAA. Like our counterpoint organizations across the US, we keep the regular-season and postseason tournament records and we have the data for officials registrations, student participation and tournament attendance. Our uniqueness is in two areas.
First, the MHSAA has surveyed its member schools about participation fees (a.k.a., pay-for-play) every school year since 2003-04. This is the longest running survey and largest body of information on this topic anywhere. You can find all the results at MHSAA.com here.
Second, the MHSAA has surveyed middle school students three times – in 1997-98, 2001-02, and 2008-09 – and is doing so again this month, to assess what sports they are currently engaged in and are most interested in playing as high school students.
It is this survey that was partly responsible for the MHSAA’s addition of lacrosse and bowling tournaments in 2005 and 2006, the two most recent additions to the MHSAA postseason tournament schedule.
More than Fun and Games
September 24, 2014
Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.