Robust Benefits
February 6, 2015
Here are some research-based opinions that track with the personal experiences of most of us who have given our careers to educational athletics. The words are those of Kevin Kniffen, who teaches leadership and management at Cornell University (from NYTimes.com [Oct. 22, 2014]):
“Research shows that people who play high school sports get better jobs, with better pay. Benefits that last a lifetime.
“Those lessons presumably help to account for the findings that people who played for a varsity high school team tend to earn relatively higher salaries later in life. Research to which I contributed, complementing previous studies, showed that people who played high school sports tend to get better jobs, with better pay, and that those benefits last a lifetime.
“Hiring managers expect former student-athletes (compared with people who participate in other popular extracurriculars) to have more self-confidence, self-respect and leadership; actual measures of behavior in a sample of people who had graduated from high school more than five decades earlier showed those expectations proved accurate.
“We also found that former student-athletes tend to donate time and money more frequently than people who weren't part of teams.
“In other words, there are clear and robust individual and societal benefits that appear to be generated through the current system of school support for participation in competitive youth athletics.
“With respect to whether youth athletics should be part of educational institutions, it’s certainly true that there’s no necessary relationship between the two; but, what would happen if schools were to drop all of their interscholastic sports programs?
“Any policymakers who took such action would effectively be privatizing – and, in turn, limiting – an important set of opportunities that schools presently provide in a significantly more democratic and open fashion than likely alternatives would. Beyond raising a basic barrier for anyone to gain the kinds of experiences that appear to be rewarded in the workplace, the privatization of competitive youth sports would also create the largest barriers – and cause the greatest long-term losses – for those whose families are not able to bear the costs of participation outside of the public school system.”
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.