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The Off-Season

August 20, 2013

“If you take the summer off, you might have some muscle memory left, but you’re not going to be in the same shape.” That’s what Pam Allyn, director of LitWorld, a nonprofit organization promoting literacy, told Associated Press writer Philip Elliott for a recent story focusing on innovative ways to avoid the “brain drain” during summer vacations.

This gets to the heart of two points the MHSAA has been making.

First, the State of Michigan should stop penalizing public schools that want to begin academic classes prior to the Tuesday after Labor Day. Whether it’s a week, a month or longer, there should be incentives, not penalties, for doing more of what’s needed – providing more time on task.

Second, even for extracurricular sports, where programs begin before classes start in the fall and often extend beyond the end of classes in the spring, there is a need to rethink the summer months. Students need to stay active in a variety of activities during the summer to stay more fit, to help to enhance their acclimatization during early season practices in August and prevent injuries throughout the season.

From a sports perspective, the best summertime investments are to focus on strength and conditioning more than travel teams and tournaments, on variety more than specialization, and on engagement with friends who make the time fun. These are the elements of the “Prep Rally” promotion you can read about here.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates