The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Upon Further Review ...
May 12, 2017
A veteran track & field coach wrote critically that the Michigan High School Athletic Association has erred by not implementing numerous proposals of his state coaches association over the years. So this year I was an even more careful than usual observer of the fate of proposals from coaches associations and our own coach-dominated sport committees.
Some proposals from coaches associations don’t even make it to a vote at the MHSAA sport committee level. Others fail to get an affirmative vote, while still others are passed by the committee as a recommendation to the MHSAA Representative Council.
Each of the sport committee recommendations that is received by the time of the League Leadership meeting in mid-February is presented to the league administrators in attendance so they will be aware of what’s flowing in the pipeline toward the MHSAA Representative Council for a vote. It is intended that these sport committee recommendations will be discussed at meetings by each league, and that the MHSAA staff will be notified of questions or concerns that any proposal generates.
MHSAA staff – most often Associate Director Tom Rashid – take some of the proposals on the road, to both league meetings and Athletic Director In-Service programs, where experienced practical minds praise some proposals and poke holes in others.
Many of the recommendations are also discussed at the March conference of the Michigan Interscholastic Athletic Administrators Association, and some are made “Position Statements” on which the MIAAA members vote at the conclusion of their conference. It’s interesting to observe that some recommendations that passed coach-dominated sport committees with unanimous support fail to receive 50 percent support by the athletic directors as they make a more circumspect review of the issue.
All along the way, the MHSAA staff is watching, listening, and learning. We learn, for example, that some proposals have negative unintended consequences, that other proposals lack sufficient research or even essential facts, and that in both cases, approval should be denied or at least delayed for more complete development and study.
That was a major theme of this past week’s Representative Council meeting when many committee proposals were, if not derailed, at least detained for later departure. For example:
A proposal to revise the limited team membership rule for 6th-, 7th- and 8th-graders that would allow during the school season up to two dates of non-school participation in all sports except football was tabled in order to gather more membership input.
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A proposal to alter the three-decade-old MHSAA Baseball Tournament schedule was delayed to consider the effects of and questions raised by the pitching limitation rule that is new this year – a late requirement of the national rules committee.
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A proposal to seed and bracket District and Regional Basketball Tournaments raised more questions than answers and did not advance.
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A proposal to require observers in each group at all Lower Peninsula Boys and Girls Regional and Final Golf Tournaments was at least slowed.
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A proposal to require two days rest between the Semifinal and Final games of soccer Regionals received a yellow card, even though the proposal has good intentions and is part of an evolving package of proposals to make that sport a healthier experience – with more attention to practice and training and less competition.
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A national soccer committee rule change regarding the color of undergarments was delayed indefinitely by the Council, to avoid both unnecessary confusion and new costs.
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A proposal to allow additional teams to advance from Regionals to Finals in the MHSAA Lower Peninsula Tennis Tournaments was not adopted – perhaps a good idea in good weather, but problematic in bad.