The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Less Means More
June 4, 2013
About a decade ago a trend began that is nearly a tidal wave today. An exceptionally drastic act a decade ago is now an expected rite of each spring and summer. Beginning in April and extending to September, trained and experienced athletic directors leave their jobs, and no one really replaces them.
Casualties of burnout and buyouts – in either case caused by a reduction of discretionary resources for local schools – full-time athletic directors retire or resign or are reassigned. Replaced by part-time personnel or a school district employee with more hyphens in the job title than digits in the take-home pay.
The natural first reaction of the MHSAA was to think about ways to simplify and reduce the responsibilities it asks athletic directors to handle. To dumb-down the expectations, if you will.
But lately, we’ve realized that first reaction is the wrong response to the cutbacks at the local level. The better response – the necessary response – is for the MHSAA to both demand more and do more, in each case, to assure schools are maintaining a program worthy of the label “educational athletics.”
Here’s just some of what’s been happening as the MHSAA attempts to plug the holes that school districts have been opening in interscholastic athletic programs as they reallocate their precious resources:
-
First-year athletic directors are required to attend an in-person orientation at the MHSAA. For other athletic directors, the MHSAA conducts league-based programs each August and six regional Athletic Director In-Service programs in September and October. For athletic department secretaries the MHSAA began a separate in-service program in 2012.
-
Beginning in 2012-13, the MHSAA has provided athletic department management software to member high schools free of charge, and two dozen face-to-face training sessions have been conducted. The software is progressively integrating local tasks with MHSAA policies and procedures, both to reduce the workload and improve rules compliance at the local level.
-
While frequent coaches meetings and meaningful mentoring were once the expectation of athletic directors, their lack of time and experience has resulted in less effective supervision of coaches. This led a decade ago to a retooling of the MHSAA’s coaching education program – the Coaches Advancement Program – which the MHSAA delivers anytime to school districts anywhere they can assemble their coaches. Currently, the MHSAA is advancing three enhancements to the preparation of coaches in the critical area of participant health and safety.
o On May 5, 2013, the Representative Council adopted the requirement beginning in 2014-15 that all assistant and subvarsity coaches complete the same online rules meeting as varsity head coaches or, in the alternative, one of the free online health and safety courses posted on MHSAA.com.
o The next two enhancements to be considered are (1) the requirement that all varsity head coaches hold current CPR certification (as of 2015-16); and (2) that all varsity head coaches hired on or after July 1, 2016 have completed CAP Level 1 or 2.
-
The MHSAA’s adoption of a “Model Policy for Managing Heat & Humidity” is another example of pushing forward on critical issues of school sports and not assuming that under-resourced and understaffed school athletic departments will have the time to develop and adopt their own policies and procedures that are appropriate for school-based, student-centered sports.
As schools find they must do less, the MHSAA sees it must do more. That wasn’t the design for school sports in Michigan, but now the times demand it.