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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Pay to Play

July 28, 2015

Our local newspaper recently reported that a group of 8-year-olds had qualified for a national 3-on-3 soccer tournament July 31 to Aug. 2 at a theme park resort in Florida; but the report said the team had to raise $5,000 for the privilege.

Without knowing it at the time, the players and coaches qualified on the basis of a second-place finish at a tournament last August in Hastings, Michigan. Really? Second place? Last year?

Let’s be frank. The basis for qualifying for this national event in Florida was not a runner-up finish in a tournament for 7-year-olds the previous summer in a small town in Michigan. The basis for qualifying was the ability to raise $5,000 so the resort could fill its hotel rooms and sell tickets to its theme parks.

National tournament? Baloney. If you can pay, then you can play. Sell this as an expensive family trip, perhaps; but as a national tournament, it has zero integrity.

This kind of hype and hypocrisy adds to the challenges of administering sane and sensible school sports. Neither 8- nor 18-year-olds need national tournaments. There’s a lot more bang for the buck in our own backyards.