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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Motivation Matters

November 6, 2012

I had the opportunity to compare notes with the leader of a high school in Boston which educates a high number of non-English-speaking students – more than any other public school in that diverse metropolitan area.  My interest flows from my work with mid-Michigan’s Refugee Development Center, which provides English classes and other services for newcomers to our community.

We both have observed that, almost without exception, these students who are seeking to learn English are highly motivated – considerably more so than most other students we observe.  They come early to class and stay after class; and if class is ever cancelled, they come anyway!

We agreed that those who are attempting to revolutionize education with one overhaul or innovation or another may be missing what’s really wrong.  We don’t have a structural or systemic problem at school, we have a motivational problem at home. 

It may be fashionable for the pundits and politicians to beat up public education in the U.S., but from all around the world people are beating a path to our schools for the quality of education they cannot find elsewhere.  And displaced populations – most immigrants and refugees – arrive with motivation to learn and assimilate that puts U.S.-born students to shame.

Really, whose fault is this?  It can’t be the schools.  But schools must try to respond to the problem they are being presented.

And extracurricular activities and athletics are among the tried, tested and proven tools available to schools to help reach, motivate and educate our young people to stay in school, like school and do better in school than they otherwise would.