Stay Tuned
September 17, 2013
The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.
That’s okay. Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.
However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things: (1) control the platform, and (2) charge for the product.
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If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.
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If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.
“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.
With all this in mind, we are engaged with two video broadcasting initiatives.
The first is expansion of the School Broadcasting Program. We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.
The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US. In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.
Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago. Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.
Fixing Things
October 6, 2011
Leaders of schools and school sports have rarely been asked to do more with less than is demanded of them today. Their plight has brought back to my memory that many years ago, a pastor from North Carolina, Stephen M. Crotts, told this story – one that I’ve kept in my files, and in my heart, ever since. He said:
I started my ministry in Charlotte County, Virginia. And there was a deacon in the church there named Harvey Milton who ran a seed and feed store in Drakes Branch. Harvey and his wife Margaret sort of adopted me and helped me along during those first tentative years of the ministry.
I remember one day after I’d been there nearly three years. I was struggling with trying to do too much, trying to keep everybody happy, trying to fix all the hurts.
I stopped by to see Harvey at his business and found him hunched over the back door replacing a broken hinge.
“What are you doing?” I politely inquired.
“Well, Stephen,” Harvey intoned, “there are four kinds of broken things in this world. There are those things that are broken that if you just leave them alone they’ll fix themselves. Then there are those things that are broken that are none of my business. It’s up to somebody else to fix it. Then there are those things that are broken that only God can fix. And finally, there are those things that are broken that can be fixed and it’s my job to do it. And this door is one of them. And that’s what I’m doing . . . fixing this door.”
Stephen finished by saying this: “When urgent calls, opportunities, pressure, criticism and thoughts of all I could be doing come, those words help me sort my duty.”
Perhaps those words will help you too.