Logo

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Anniversary Celebration

May 9, 2017

Mixing work and family obligations is not recommended for marital bliss; and I’ve done pretty well over the years at not taking my work home to the extent that my family felt like the second team. However, once a year I insist that my wife comes to work with me. That was last Saturday night.

The Michigan High School Athletic Association’s Officials Awards & Alumni Banquet occurs each May, just about the time I should be considering a nice night out for my wife as we celebrate our wedding anniversary and Mother’s Day. So, one might think I am asking for trouble by making this event our big night out.

Yet it works. For if there is one thing the Officials Banquet demonstrates, it’s the power of partners and family.

Time after time last Saturday evening, officials thanked spouses for their support. For keeping late dinners hot and uniforms clean, of course; but also for savoring the stories that sports officials have so many of and share so vividly.

Officials know what it means to have a partner, and to have his or her back in good times and bad.

Officials are a part of a big family of people with affinity for one another that often grows into deep and abiding, lifelong affection.

It wasn’t just longevity that was applauded last Saturday; partners and extended families were honored as well. Not a bad way to celebrate a 45th wedding anniversary.