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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Designed and Delivered

March 8, 2016

The benefits of school sports do not occur by accident. They occur by design and by delivery.

It is the design of policies and procedures to keep the program student-focused, school-centered, sensible in scope, safe, sane and sportsmanlike. All core values of educational athletics.

The value is also enhanced by the delivery system – the quality of coaching and expertise of administration.

  • Just as the teacher is the key to learning in the academic classroom, the coach is the key to learning on the athletic team. This is why the MHSAA has designed and delivers a face-to-face, multi-level coaching education program anytime, anywhere in Michigan.

  • The other key of the delivery system is the local school athletic administrator with a skill set that meets the complex demands of a program that operates in an arena of high emotion and risk of injury. This is why Michigan often leads the nation in the number of high school athletic directors who have completed the highest level of training and certification of the National Interscholastic Athletics Administrators Association, and why the Michigan Interscholastic Athletic Administrators Association and the MHSAA devote so much time and attention to initial and ongoing athletic director training.