Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.
On Purpose
December 5, 2014
There is a difference between solving problems and creating a future.
Of course, we must solve problems. But it is imperative that we do so in terms of the future we want and are willing to work for.
Therefore, we need to address every day and every decision it presents by thinking how our actions today will make tomorrow different, and how tomorrow’s difference moves us toward the future we envision.
As individual persons, as husbands and wives, as fathers and mothers, as employers and employees, as administrators and coaches and student-athletes, what do we want our future to be like, and how does each decision and action enhance the possibilities for that outcome?
Answering those questions, and acting on those answers ... well, that’s living a purposeful life.