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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Life Saving

January 22, 2013

Just prior to last month’s holidays, all MHSAA staff completed a refresher course in CPR and use of AEDs.

Next month – Feb. 4-8 – a consortium of governmental and non-governmental groups is planning and promoting “Michigan Schools CPR/AED Drill Week.”

Early intervention by calling 9-1-1 and the use of the most up-to-date CPR procedures and an AED are the critical factors to increase the chance of surviving cardiac arrest.

Plan now to use Feb. 4-8, 2013, as a focal point for extra attention to the simple steps that can help save the lives of our students, colleagues, friends and neighbors.  A helpful website is http://www.aeddrill.com.

Hopefully, this one week will be used to increase expectations that AED drills will occur with regularity – perhaps every semester – at every MHSAA member school.