Student-Centered Programming
February 7, 2012
For most of the histories of most statewide athletic associations across the country, the association has been a third party. That is, the association’s work was with adults - administrators, coaches and officials – who had more direct interaction with student-athletes.
That has been changing for most of these associations over the past two decades.
Today, MHSAA staff work directly with student-athletes through the Farm Bureau Scholar-Athlete program as well as at sportsmanship summits and captains clinics. We partner with the Basketball Coaches Association of Michigan to conduct our “Reaching Higher” programs for college-bound male and female players. We have a Student Advisory Council that works with us in our office, at meetings and at tournament venues.
After the Scholar-Athlete program, the oldest of our student-centered programming is the MHSAA Women in Sports Leadership Conference which began in 1989. The 2012 Women in Sports Leadership Conference, which concluded yesterday, addressed a “Leaders Show Up” theme. Three dozen presenters interacted with approximately 500 student attendees.
These direct interactions aid the modern athletic association in staying alert to the needs, desires and “idiosyncrasies” of students, who have always been the subject of the work – just less obviously and effectively than they are today.
Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.