System Failure
October 19, 2012
Almost every week we learn of another college or professional athlete who has exploded in rage, abused a fan or friend, been busted or broken parole, been stopped for speeding or DUI.
Among very many reasons why, one of the greatest may be this: we taught them to behave this way . . . the system caused them to become this way.
Sometimes the positive character traits taught through high school sports are overwhelmed by the extravagant attention given to athletes by the media, college recruiters, ranking services, agents, promoters and sporting equipment/apparel companies. Good kids begin to believe the hype, thinking they're not only above the crowd, but above the law. They go from being self-confident, to self-centered, to self-serving.
There are good reasons that, in school sports, we attempt to restrain the hype and deflect attention from individual to team. We could use some help at home and in the media.
Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.