What Kind of Person?
November 30, 2012
The Nov. 12, 2012 issue of Fortune magazine asked 21 high-profile people from all walks of life for the one piece of wisdom that got them where they are today. The responses were typical tripe . . . except from Scott Griffith, Chairman and CEO of Zipcar. Griffith said he received this advice from his brother 15 years ago:
"You have to think about what kind of person you want to be when you’re done with this experience. Think about coming out of this a different person than you go in.”
Mr. Griffith got this advice shortly after he was diagnosed with stage 2 Hodgkins lymphoma. But he came to see how this advice could be applied to any challenge – positive or negative – in his or anybody else’s life.
Think how different things would be if Pete Rose had asked this before betting that he could get away with gambling during his Major League Baseball career; or if Mark McGwire, Roger Clemens or others had asked it before the start of their steroid-stained MLB careers.
Which takes me to more recent fallen heroes: Lance Armstrong, and Generals David Petraeus and John Allen. All three have done so much that is so good, most of which has unraveled with their ruined reputations.
If they had only asked, “What kind of person do I want to be when I’m done with this experience?”
They have come out of their experiences different than they went in, but not at all as they had hoped.
We used to say, “No good deed goes unpunished.” It’s also true these days that no bad deed goes undiscovered.
Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.