What's Ahead
February 10, 2012
A dozen years ago I sat in on a presentation by a futurist who was speaking with a special committee of the National Federation of State High School Associations, called the “New Paradigm Task Force.” During the presentation the speaker provided a list of the 10 magazines a person should read regularly to keep alert to what’s ahead in our world. Here’s the list:
• Christian Science Monitor
• Science News
• Business Week
• Popular Science
• Utne Reader
• Atlantic Monthly
• Mother Earth News
• Technology Review
• The Economist
• In Context
Since that time I’ve carried the list with me in my pocket planner, and I’ve often purchased and read one or more of the magazines when I’m traveling through airports. Over the years I’ve subscribed to four of these publications.
Some of you will chuckle that this futurist was recommending print publications and not the World Wide Web. Others may note that several of these recommended publications failed to survive modern technology and no longer exist. So it goes with predictions, even for professionals.
Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.