Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
Student-Centered Coaching
August 1, 2017
The November 1929 Bulletin of the Michigan High School Athletic Association includes this editorial reprinted from the Oct. 7, 1929 Grand Rapids Herald which invites discussion about what more we might do to promote leadership and sportsmanship in school-sponsored sports today.
“Football teams of Greenville and Ionia high schools Saturday introduced an innovation the nature of which challenges consideration of other Michigan schools. From the time the first whistle blew for Saturday’s game until its close the professional coaches employed by the two schools had no contact with players. Between the halves the usual harangue by the coach was dispensed with in favor of a review of play by players. * * * The result of such a policy is unsullied amateurism along the lines we often have urged. The players are on their own. They do their own thinking as well as playing. Under the system as usually followed the coach sits on the sidelines. If he sees an opportunity for a plan of play differing from that being followed he sends in a substitute who carries instructions: ‘Stick to forward passes. Bang away at their left end,’ etc. Between the halves the coach points out faults and emphasizes opportunities for the final half. In net effect the coach directs the play. The initiative of captain or quarterback is permitted only so long as the coach approves. Under the Greenville system the captain is the only recognized leader of the team. He directs substitutions, orders plays, advises players, etc. At Greenville school boys played against school boys. On other western Michigan gridirons a coach is the 12th member of every team. * * * The plan adopted at Greenville was suggested by President Angell of Yale in his annual report for 1927-28. He urged that, ‘There is a wide and well-grounded sentiment that the control of our games should be put back more fully into the hands of the players.’ Yale has not heeded Prexy Angell’s advice, but the New York State Public High School Athletic Association has adopted it as also have some Detroit high schools. It takes the sting of professionalism out of the scholastic game. The able coach still has ample opportunity to prove his worth in teaching the fundamentals of the game and in developing ‘football brains’; but when the whistle blows it is high school team against high school team. What’s the matter with trying that in Grand Rapids? What, if any, are the arguments against it?”