Improving Over the Long Run
October 22, 2013
A participant in a 5K run told me recently that when she first entered races, her goal was just to finish. After those early successes, her goal in entering races was to improve her personal best time.
It was only after several years of consistent improvement that she entertained the thought of actually trying to attain a spot in the top 20. Eventually, a “Top 10” and then a “Top 5” finish became the goal. And only recently has she made it a goal to try to win one of these races.
This is a wise way to approach sports. Engage at first to improve your health and fitness. Then to enhance your speed, coordination and/or endurance. Then to test the limits of your abilities. And only then to test yourself against others.
Adults might look to this as a natural, healthy way to improve themselves in almost any endeavor. And adults who are coaching youth should look to it as a healthy way to lead young people to improve both as athletes and as human beings.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.