Southwest Schools Begin League Shuffle
By
Wes Morgan
Special for MHSAA.com
December 6, 2016
Just when it seemed that the waters had calmed concerning conference realignment in Southwest Michigan, two area leagues are expected to lose a chunk of their respective memberships with the berth of a new alliance.
It was announced in June that Bronson would be leaving the Berrien-Cass-St. Joseph League at the end of the 2016-17 school year to join the Big 8 Conference. The BCS began in 2014.
Now, all three St. Joseph County schools — Centreville, Mendon and White Pigeon — along with Cass County seat Cassopolis, are expected to exit the BCS this year as well. Those schools are joining Southwestern Athletic Conference defectors Bangor, Bloomingdale, Eau Claire, Hartford, Decatur and Marcellus to form the Southwest 10 Conference.
Seven of the 10 school districts have already voted in favor of the new league, with the last three unnamed schools expected to vote the same way later this month.
Once again, football was a driving force, though several other factors sparked the initial discussions back in August. It was important for Centreville, Mendon and White Pigeon to stick together after a long run dating back to the St. Joseph Valley League.
Competitive fairness and logistics were two other key concerns.
“(The SAC schools) came into this meeting stating the No. 1 goal is to not have a mega conference,” Mendon co-athletic director Glen Samson said. “They tried to get us to strike while the iron is hot. At the same time they are discussing this with us, the superintendents of the SAC and the BCS wanted us to all get together and form an even larger league, like 35 schools.
“We’ve just not had a whole lot of luck with this large conglomerate. It’s not really a league. You can see people voting on party lines, so to speak.”
A big obstacle in the BCS was football scheduling. The BCS did not make it mandatory that teams play cross-divisional games, which left some schools in the lurch when it came to filling out a nine-game schedule.
For instance, Mendon had to drive to the Upper Peninsula in Week 9 to play Manistique after finding no takers from similar-sized schools and with no desire of its own to compete against the likes of Class B programs up to three times a year.
Current BCS schools like Berrien Springs, Buchanan, Comstock and Parchment — all with about 450 students or more — are twice the size of schools like Mendon (203) and Cassopolis (278).
“This idea came across our table, so we took a look at it,” Samson said. “The schools involved want to keep it to 10 teams. The more we got into it, the more it made sense.
“When Bronson left, it left us with four teams in our division in football. All that guaranteed Mendon, Centreville and Cass were three games. We’re sitting here with three games, and we have to find six and we have to now play two or three Class B schools to fill out a schedule in a league of 18 teams. This is not right.”
A 10-team league solves that issue and makes for easier organization of all other sports. More often than not, Samson and Cassopolis athletic director Matt Brawley agreed, coaches didn’t even know what division their school was in as the groupings changed by sport.
“Scheduling and getting the bylaws in order,” are at the top of the priority list for Brawley. “Right now, things seem to be running pretty smoothly. We have a great group of athletic directors and superintendents working diligently.”
If all goes according to plan, schedules will take care of themselves in the Southwest 10 since most schools offer the same sports. There are five schools that offer soccer with a sixth considering adding it for next season. A positive byproduct would be less travel time.
“For Cass, logistically, our furthest drive (would be) 37 miles,” Brawley said. “Marcellus and Decatur are our next-door neighbors. It doesn’t make much sense not to play them (as is the case now).
“I’m very excited,” Brawley said of a new league without divisions. “What I’m most excited about is being in a league where you’ve got to (likely) win nine games to win the conference championship or go 17-1 or 16-2 in basketball. It holds a lot more weight. The BCS is a great bunch of people, but this opportunity makes the most sense for us.”
Wes Morgan has reported for the Kalamazoo Gazette, ESPN and ESPNChicago.com, 247Sports and Blue & Gold Illustrated over the last 12 years and is the publisher of JoeInsider.com. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.
PHOTOS: (Top) Centreville and Marcellus face off in a girls basketball nonleague matchup. (Middle) Mendon and Casspolis will bring their football rivalry to the new Southwest 10 Conference. (Photos courtesy of Wes Morgan.)
East Kentwood’s Brumels, Gull Lake’s Furlong, East Lansing’s Norris Selected for Bush Awards
By
Geoff Kimmerly
MHSAA.com senior editor
May 23, 2025
East Kentwood athletic director Blaine Brumels, Richland Gull Lake athletic director Karyn Furlong and East Lansing athletic director Nikki Norris are widely regarded as exemplary event hosts after decades of managing countless Michigan High School Athletic Association tournament competitions at their respective schools – and also thriving in leadership positions at the Finals championship level.
Their expertise in fulfilling this essential role in MHSAA postseason play is among several reasons Brumels, Furlong and Norris have been honored as the 2025 recipients of the MHSAA’s Allen W. Bush Award.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 34th year of the award.
For 20 years, Brumels has directed the athletic department for what is currently the largest (by enrollment) school in the MHSAA high school membership with nearly 3,000 students and 30 varsity athletic teams. This is his 34th year total with Kentwood schools and 40th in education.
Brumels came to his longtime district after six years at Fremont, where he taught and coached track & field, football and junior varsity basketball. He spent his first year in Kentwood at the middle school level before moving to the high school as a teacher, and he later assisted in managing athletic events before eventually becoming the athletic director.
Under Brumels’ leadership, East Kentwood has hosted several MHSAA postseason events including Track & Field and Soccer Finals; this season’s Lower Peninsula Division 1 Track & Field Finals will be competed there on May 31. Brumels also has served on several MHSAA committees over his tenure, assisting with selection of basketball and volleyball sites, competitive cheer judges and annual awards. He was named the Regional 4 Athletic Director of the Year in 2016 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).
Brumels has filled several more roles at East Kentwood, including as department chair and MEAP coordinator for mathematics, curriculum council representative, intramural and KIDS program director and senior class advisor, and he has also served on the board for Byron Center Christian School. Brumels earned his bachelor’s degree in mathematics with an emphasis on education from Hope College in 1985 and his master’s in educational leadership from Grand Valley State University in 1992.
“Blaine Brumels is a consummate professional who embraces the philosophy of educational athletics as well as any athletic director in the state – that sports can provide lifelong lessons whether students are state champions or role players on a team,” MHSAA Executive Director Mark Uyl said. “Blaine has been a significant part of passing on those lessons not just through athletics but in several roles as a champion of Kentwood Public Schools and loyal member of the Kentwood community for more than three decades.”
Furlong has served as athletic director at Richland Gull Lake High School for 11 years and has contributed to her district for nearly three decades, as she also served as varsity volleyball coach for 19 seasons before stepping down after the 2014 season.
As athletic director, Furlong has served on several MHSAA committees including those for officials and site selection for various sports, and she’s part of the administrative teams at the Girls Volleyball and Team Wrestling Finals. She’s currently serving as the MIAAA Region 5 representative, and she’s served as Southwestern Michigan Athletic Conference (SMAC) chairperson for volleyball, competitive cheer, golf, wrestling and basketball. Furlong was named Michigan Wrestling Coaches Athletic Director of the Year in 2023 and Region 5 Athletic Director of the Year by the MIAAA in 2024.
As a coach, Furlong was named Wolverine Conference Coach of the Year multiple seasons and twice Regional Coach of the Year by the Michigan Interscholastic Volleyball Coaches Association (MIVCA). She also has been a registered official the last two school years, currently in volleyball, cross country and track & field.
Prior to taking over at Gull Lake, Furlong served as director of volleyball for nearly 12 years at Courthouse Athletic Center in Kalamazoo and was an event coordinator for the Gull Lake athletic department for two years. She has helped coordinate youth wrestling and basketball programs in the Gull Lake community and worked with the Gull Lake Area Rotary on several events. She earned her bachelor’s degree in finance and business law in 1997 and master’s in sport and fitness administration management in 2003, both from Western Michigan University.
“Karyn Furlong genuinely cares about enriching her community and the kids growing up in Gull Lake. Whether it’s in the building of facilities or managing of programs or hiring of personnel, she always has the end goal of helping students in her school become better people,” Uyl said. “She’s also become a go-to voice in the athletic director community, especially in southwestern Michigan, on how to host events and provide great hospitality to visiting teams and their spectators. It’s that dedication and care that has made her an admired leader locally and across the state.”
Norris is completing her seventh year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010. She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity for seven seasons over two tenures, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Additionally, she has served as an MHSAA registered volleyball official for a total of 15 years.
Her schools have hosted various MHSAA Tournament events in multiple sports, and she’s served on every type of MHSAA Committee, providing input on a variety of sports and selection of tournament sites, officials and Scholar-Athlete Award honorees. She also annually contributes as a tournament administrator at the Girls Volleyball and Softball/Baseball/Girls Soccer Finals.
Norris served as MIAAA president in 2021 and 2022 and was named Region 7 Athletic Director of the Year in 2016. She has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA) and was honored with the MHSAA Women In Sports Leadership Award in 2020.
A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology from Alma College and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.
“Nikki Norris is the ultimate utility player in athletic administration. She knows the ins and outs of every sporting event and understands which problems are unique to high school athletics and how to solve them,” Uyl said. “She’s a school-first, sports-second type of athletic director who prioritizes the development of the whole student, and that philosophy and knowledge have made her very well-respected in her field.”
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.