Keep on Coaching
February 1, 2013
By Geoff Kimmerly
Second Half editor
A few weeks ago, I finally got my first chance this season to watch a friend coach his basketball team. After guiding some others at the lower levels, this is his first time running the varsity – something he wasn't sure he wanted to do with a 1-year-old just learning to walk, but a challenge he ended up taking on to the benefit of all those involved.
Simply put, he’s good. I've seen a lot of teams and a lot of coaches over the past 15 years, and although I wouldn't know much of what to do if I were walking the sideline, I felt pretty qualified in telling him I was impressed – even if he didn't buy that I was offering an unbiased opinion. The best news is he’s gone from not sure about this a few months ago to talking about next season.
We know, at least anecdotally, that coaching continues to get more challenging. The time commitment has grown substantially to make running a program a year-round endeavor in a lot of sports at a lot of schools.
That commitment – especially for coaches with children of their own – was a main reason referred to in a New Haven Post-Chronicle story Saturday that noted 23 football coaching openings in Connecticut at one point this offseason. That state has 146 football teams – meaning roughly 15 percent will have new leaders this fall.
And that got me thinking about my friend, about how glad I am he’s given this a shot, and how I've seen so many others either not do so, or not stick around long despite having some pretty nice success.
A study published last winter in Interscholastic Athletic Administration magazine – a product of the National Interscholastic Athletic Administrators Association – noted some predictable results of a study that sought to determine the biggest challenges faced by first-year high school coaches.
The toughest according to the study was balancing the demands of coaching and teaching, experienced by nearly half the respondents – 98 percent of which coached high school teams and 81 percent of which are teachers.
The next six reasons all were noted by at least 30 percent of those in the study – personal fatigue, securing community support, securing and caring for facilities and equipment, parental contact, keeping non-starting players motivated, dealing with schedule interruptions and motivating athletes to achieve consistent, peak performance.
Nothing there is earth-shaking, and most if not all of these challenges are faced by high school coaches regardless of how long they've been in the field. But I got a little more perspective from some of the 32 items that ranked as least challenging to the first-year leaders – keeping in compliance with state and league regulations, dealing with substance abuse issues, teaching sport skills and creating a positive team atmosphere – things that seem most important, and yet appear to be easiest to do. I’m not sure what that tells us – but I think it tells us something.
Click to check out the entire three-page breakdown of the study, plus the researchers’ recommendations to remedy some of what first-year coaches face.
Giving back to Saginaw
I love reading about high-level athletes – like a star-studded group of alums from Saginaw – giving back to where they got their starts.
Pittsburgh Steelers star LaMarr Woodley made a big impact before the start of this school year by donating $60,000 to cover all participation fees for athletes in his former school district. The Saginaw News’ Hugh Bernreuter writes today about how Woodley (Saginaw High), the Philadelphia 76ers’ Jason Richardson (Saginaw Arthur Hill) and former Oakland Raiders standout Stu Schweigert (Saginaw Heritage) have combined to give more than $865,000 back to their home communities.
Bernreuter also mentions the non-monetary contributions of the Golden State Warriors’ Draymond Green (Saginaw High) and former Indianapolis Colts receiver Blair White (Saginaw Nouvel).
Click to read more about it.
Quote(s) of the Week
While rifling through more papers on my desk, I found an article from the Washington Post from Sept. 2011 titled “How high school sports save our schools.” I was drawn to it in part because I spent more than a decade in a newsroom, and it was a piece by a reporter covering education who instead of reporting on school boards and the like, delved into the importance of interscholastic athletics to education as a whole.
He spoke of how participation continues to grow even as resources dwindle, and of data supporting that extracurriculars like sports are more effective than academic classes in teaching leadership, teamwork, time management and “other skills crucial for success in the workplace.” Later, he mentioned a study noting that those who participate in extracurriculars earned more a decade later.
Click here to read the entre piece. These passages struck me most.
“Coaches might be the only faculty members still allowed by our culture and educational practice to get tough with students not making the proper effort. They have the advantage of teaching what are essentially elective non-credit courses. They can insist on standards of behavior that classroom teachers often cannot enforce because the stakes of dismissing or letting students drop their courses are too high. …
“Students do better in activities they choose. If we provide more of them, led by committed adults … that can make a difference. We know the bad news about education. Dropout rates are high. Achievement scores are stagnant. But sports participation is going up, despite pressure to cut it back. Let’s cheer about that and look for a way to draw in more students.”
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
2025 Made In Michigan
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)