Clinic to Serve Voices of Our Communities

December 20, 2017

By Geoff Kimmerly
Second Half editor

Roger Smith was a senior at Lake Orion High School in 1993-94 when he got his first public address announcing opportunity, filling in for varsity boys basketball games after the longtime announcer decided to take a season off.

Tony Coggins was only a freshman when he grabbed the microphone for the first time – getting that chance when his dad, Flushing athletic director Dale Coggins, couldn’t find anyone else to announce middle school football games.

Steve Miller actually started as a game official during his senior year of high school at East Detroit, and is a college football official today – but with the PA bug keeping him in that part of the game as well.

All three have similar getting-started stories – they jumped in with little to no experience but with both feet, found mentors to emulate (including one in common, longtime MHSAA and Michigan State University voice Erik O. Furseth), and honed their craft over decades on their ways to becoming mainstays in their communities and regulars at MHSAA Finals in multiple sports.

Miller, Coggins and Smith will share those experiences and wisdom as instructors at the MHSAA’s Public Address Announcers Clinic on Jan. 6 at the MHSAA Office in East Lansing. The day will provide an opportunity not just for training, but for announcers statewide to come together and discuss the key contribution they make to high school sports all over our state.

“I don’t claim to be an expert, but I’ve done it enough years now too that I’ve had emergency situations and really odd requests,” Smith said. “I’m the only football announcer here (at Lake Orion), and I never get to get with my fellow colleagues. So it’s nice to have that network, to know there are other people out there who do it, and to learn from others and to see mistakes that I probably still am making and how to get better and situations I haven’t thought about.”

The clinic will use a curriculum developed by the National Association of Sports Public Address Announcers and focus on the role of the public address announcer, public address announcing expectations (school, state association and NASPAA), public address announcing philosophy, sportsmanship/NASPAA Code of Conduct, announcing Do's and Don'ts, scriptwriting and handling emergency situations.

Registration is limited to 75 attendees, but spots are available. Click for the registration form.

“The public address announcer helps set the tone for educational athletic events,” said John Johnson, MHSAA Director of Broadcast Properties. “At the high school level, we expect our announcers to inform everyone of what’s happening – not to entertain them – and to be a welcoming and reassuring presence. This clinic provides information they can’t get anywhere else.”

Miller initially hoped to work in sports television growing up, then switched lanes to education. He teaches mathematics and applied technology at Harrison Township L’Anse Creuse, where he started doing PA in 1999 for girls basketball games.

Coggins’ middle school football debut came in 1985, and 33 years later he’s going strong. Now in his 18th year announcing where he teaches at Holly, Coggins lends his voice to football, basketball, baseball, softball, volleyball, competitive cheer and swimming & diving events. Smith is in his 17th year back at his alma mater, where he teaches broadcasting. He primarily announces football and basketball although he’s helped with baseball, softball and swimming as well, using the opportunity to practice what he preaches to his students in the classroom.

“I have zero athletic ability whatsoever, which is interesting because my father was an all-state running back. But I enjoy being involved, and I've always been the one for history and statistics and knowing what's going on,” Coggins said. “This is a way for me to be involved. It's a way for me to use a talent I've been given; public speaking has always come pretty naturally for me.

“So I worked at my craft to get better. I got better from watching the people around me, from studying the people I like, and the people – if I saw someone I didn’t care for – I'd make a note and say to myself, ‘Don't do that.’ I take feedback from people very personally, and I mean that in a good way. If somebody takes the time to come up and say ‘You did this well; I think you should change this,’ that means they care about the program also. We all have the same goal in mind, and that's to make the experience good for the high school student and the parents, the fans, that come there.”

Miller began learning his craft by attending MHSAA championship events and paying special attention to Furseth, the longtime and legendary voice of Football and Basketball Finals. Nearly two decades after getting his start, Miller also is the voice of University of Michigan men’s and women’s lacrosse and has announced MHSAA Finals in multiple sports since 2005.

In 2012, he officiated the Division 1 Football Final at Ford Field, then moved to the press deck to announce the Division 3 Final that night.

“There are a lot of great examples of how to do this at this level, and also not great examples,” Miller said. “The biggest issue is just doing it the right way and knowing what’s expected at our level – being the informational voice instead of the cheerleader. I was fortunate; I took the lead from guys like Eric who knew that was what was expected. And it just wasn’t my personality or my style to start yelling and screaming.”

The conference registration fee of $75 includes the NASPAA’s second edition of “The Voice Above The Crowd” – the official public address announcing manual for amateur sports – plus a one-year membership in the NASPAA and lunch.

All three instructors are members of the NASPAA and continue to announce MHSAA Finals in football, basketball, baseball and softball.

“I’m super honored to be involved in those kinds of events, to be able to provide a soundtrack to some of the biggest moments in people’s lives,” Miller said. “Knowing I’m providing a service is big for me, and it’s kinda neat being the invisible voice … the invisible soundtrack that helps make the experience special for them.”

PHOTOS: (Top) Steve Miller calls a basketball game during an MHSAA Finals weekend at the Breslin Center at Michigan State University. (Middle) While officials regulate action on the court, announcers like Roger Smith (lower left) call the shots from the PA seat.

25 Years Later, Scholar Athletes Shine On

By Geoff Kimmerly
MHSAA.com senior editor

October 3, 2013

Jennifer Bissell and Scott Kieser had ideas how their futures might unfold when they stepped onto the Pontiac Silverdome turf to accept the inaugural Michigan High School Athletic Association Scholar-Athlete awards on Nov. 25, 1989.  

Bissell’s bio in the MHSAA Football Finals program mentioned the Vestaburg senior planned to attend Grand Valley State University and study broadcasting and public relations. Kieser, a senior at Unionville-Sebewaing, was set to attend Michigan Tech University and major in secondary education.

Inevitably when high school students are deciding on careers, some of those plans changed.

Kieser’s didn’t much; he did attend Michigan Tech, and after considering engineering during his first year stuck with education and is now a teacher and coach at Bay City Western High School. Bissell – now Dr. Jennifer Forrest – ended up with destinations different, nearby and then afar. She attended Central Michigan University on her way to becoming an orthopedic surgeon in Durango, Colo.

But the impact of high school sports – and what it meant to be named the MHSAA’s first Scholar Athletes – is not lost on either nearly a quarter century later.

“I vaguely remember ... watching the game from the booth, going out onto the field and the announcement,” Forrest recalled this week. “(But) I was very honored to get that award. It looked at both how well you did in school and participation in sports.”

“To walk on the field, shake Mr. (Jack) Roberts’ hand, see the award, it was a great honor,” Kieser said. “I was very lucky to have a lot of coaches in high school that inspired me and made me enjoy the learning in the classroom and all of the great life lessons I learned on the field, the basketball court and those arenas.”

The MHSAA has been fortunate as well to have Farm Bureau Insurance as its sponsor for all 24 years of the Scholar-Athlete Award. The program has evolved substantially from 1989-90 – when two students were recognized during the fall, winter and spring seasons – to this winter’s 25th celebration, during which Farm Bureau will award $1,000 scholarships to 32 student athletes based on their achievements both academic and athletic.

Each month building up to March's presentation, Second Half will catch up with some of the hundreds who have earned Scholar-Athlete Awards. 

Now both 40 years old, the first winners certainly fit the bill. Forrest was a three-sport athlete participating in cross country, volleyball and softball and was president of Vestaburg’s student council. Kieser was co-captain of USA’s football and basketball teams, vice-president of his school’s student council and a member of the Tuscola County Leadership Forum.

And they’ve made good on the promise they showed and the awards they received as their futures lay ahead of them that Thanksgiving weekend. 

Lists of exceptional accomplishments

The record board at Vestaburg High School still lists “J. Bissell” for fastest 5K time – at least one sign that Forrest’s legacy lives on in her little hometown.

One of her two older siblings still live there, her sister-in-law is a teacher at the high school and her niece Jaycee cracks up when people occasionally think the name on the leaderboard is hers.

During her days walking those same school halls, Forrest never pictured herself in an operating room. In fact, she never wanted to picture the possibility.

Forrest babysat for a doctor while in high school and decided she wanted no part of the doctor lifestyle with its unpredictable schedule and 80-hour work weeks. But she was interested in physical therapy, and despite her early leanings toward studying communications settled on CMU and its sports medicine program.

She spent three hours in the CMU training room most afternoons her freshman year, helping with the gymnastics and track and field teams among others. As a sophomore she worked in a physical therapy office, which she found to be a little monotonous – and so she started considering that occupation she figured was out of the question only a few years before.

Forrest did end up in medical school, at Wayne State University, but figured she’d become an emergency room doctor and definitely never a surgeon. And then she changed her mind on that one too – Forrest ended up going into orthopedic surgery, did a residency at University of California-Irvine, married another doctor from northern California and eventually ended up in Durango – a destination that seems meant to be for a family that loves biking and snow sports.

Each Memorial weekend Forrest races in the Iron Horse Bicycle Classic, which pits competitors against a steam engine traveling 50 miles (and climbing 5,500 feet) from Durango to Silverton.

“Partly because of my background in sports, I gravitated toward sports-related injuries,” Forrest said. “I enjoyed being in sports in high school, and I’m still a road cyclist, still into sports myself.”

Forrest’s bio now on the Animas Orthopedic Associates website lists her as practicing general orthopedics with special interests in arthritis management, joint replacement surgery, hand surgery, pediatric orthopedics and orthopedics trauma.  

She and her husband have three daughters ages 6-9 who also are active athletically, and they make the trip back to Michigan at least once every few summers.

While her continued appearance on the Vestaburg record book surprised Forrest at first, her name also appears on another impressive list – among the CMU Admissions Office’s “notable CMU alumni” alongside CBS sportscaster Dick Enberg, various NFL and NBA players and the author of “Marley & Me.”

“I don’t think of myself as that,” Forrest said.

“I really liked science and medicine, and in the long run it all worked out fine.”

Back to school to make a difference

Kieser remembers being in sixth and seventh grade and dreaming of being on the varsity football and basketball teams. When he got his chance, he understood the importance of setting the right example for the younger hopefuls looking up to him.

He continued to do the same at Michigan Tech and has made guiding young athletes and students his life’s work at Bay City Western.

Kieser was the starting quarterback at Michigan Tech in 1993 and 1995 (missing 1994 with a broken foot) and was ranked among the top 50 nationally in Division 2 for total offense per game and passing efficiency. He decided to go out for the basketball team as a junior and started as a senior while earning the team’s scholastic achievement award with a 3.65 grade-point average while studying mathematics.

He also received both teams’ sportsmanship award, and was recognized by Burger King during his senior year as a Burger King National Scholar Athlete Award winner (the announcement appeared during the broadcast of the University of Michigan/Notre Dame game that fall). Tech’s football program received $25,000 for that accomplishment, and a scholarship in Kieser’s name is given to this day to an incoming freshman football player.

“Now that I reflect on it, that honor I won in high school really motivated me to continue that through college,” he said.

And beyond. Kieser teaches calculus and geometry at Bay City Western and is the junior varsity football coach. He hired in at the school right out of college in 1996 both as a teacher and the boys basketball varsity coach, a post he manned for seven seasons. All told, he’s coached some sport – track and field, soccer, baseball, football, basketball – at the high school, middle school or youth levels every year since he graduated at Tech.

He did consider engineering and the heftier paycheck that likely would’ve followed. But, “as I got a little bit older, I realized ... you’re not working for money (as a teacher). You’re working to help kids become the best they can be. Playing sports in college helped me mature, and I wanted to help as many other kids as possible reach their potential.”

He tries to teach his players to have pride in doing things the right away, respecting their opponents and the officials even despite the heated situations that arise in every game – the lessons he learned growing up across Saginaw Bay.

“I feel like the luckiest person in the world teaching and coaching and being involved I athletics,” Kieser said, “trying to encourage more kids to get involved, go out for a sport, do the best they can in the classroom, being the best they can be.”

PHOTO: MHSAA Executive Director Jack Roberts (far left) presents Scott Kieser with his Scholar-Athlete Award in 1989 at the Pontiac Silverdome, while Jennifer Bissell receives hers from Larry Thomas, the then-executive vice president of Farm Bureau Insurance.