East Kentwood’s Brumels, Gull Lake’s Furlong, East Lansing’s Norris Selected for Bush Awards
By
Geoff Kimmerly
MHSAA.com senior editor
May 23, 2025
East Kentwood athletic director Blaine Brumels, Richland Gull Lake athletic director Karyn Furlong and East Lansing athletic director Nikki Norris are widely regarded as exemplary event hosts after decades of managing countless Michigan High School Athletic Association tournament competitions at their respective schools – and also thriving in leadership positions at the Finals championship level.
Their expertise in fulfilling this essential role in MHSAA postseason play is among several reasons Brumels, Furlong and Norris have been honored as the 2025 recipients of the MHSAA’s Allen W. Bush Award.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 34th year of the award.
For 20 years, Brumels has directed the athletic department for what is currently the largest (by enrollment) school in the MHSAA high school membership with nearly 3,000 students and 30 varsity athletic teams. This is his 34th year total with Kentwood schools and 40th in education.
Brumels came to his longtime district after six years at Fremont, where he taught and coached track & field, football and junior varsity basketball. He spent his first year in Kentwood at the middle school level before moving to the high school as a teacher, and he later assisted in managing athletic events before eventually becoming the athletic director.
Under Brumels’ leadership, East Kentwood has hosted several MHSAA postseason events including Track & Field and Soccer Finals; this season’s Lower Peninsula Division 1 Track & Field Finals will be competed there on May 31. Brumels also has served on several MHSAA committees over his tenure, assisting with selection of basketball and volleyball sites, competitive cheer judges and annual awards. He was named the Regional 4 Athletic Director of the Year in 2016 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).
Brumels has filled several more roles at East Kentwood, including as department chair and MEAP coordinator for mathematics, curriculum council representative, intramural and KIDS program director and senior class advisor, and he has also served on the board for Byron Center Christian School. Brumels earned his bachelor’s degree in mathematics with an emphasis on education from Hope College in 1985 and his master’s in educational leadership from Grand Valley State University in 1992.
“Blaine Brumels is a consummate professional who embraces the philosophy of educational athletics as well as any athletic director in the state – that sports can provide lifelong lessons whether students are state champions or role players on a team,” MHSAA Executive Director Mark Uyl said. “Blaine has been a significant part of passing on those lessons not just through athletics but in several roles as a champion of Kentwood Public Schools and loyal member of the Kentwood community for more than three decades.”
Furlong has served as athletic director at Richland Gull Lake High School for 11 years and has contributed to her district for nearly three decades, as she also served as varsity volleyball coach for 19 seasons before stepping down after the 2014 season.
As athletic director, Furlong has served on several MHSAA committees including those for officials and site selection for various sports, and she’s part of the administrative teams at the Girls Volleyball and Team Wrestling Finals. She’s currently serving as the MIAAA Region 5 representative, and she’s served as Southwestern Michigan Athletic Conference (SMAC) chairperson for volleyball, competitive cheer, golf, wrestling and basketball. Furlong was named Michigan Wrestling Coaches Athletic Director of the Year in 2023 and Region 5 Athletic Director of the Year by the MIAAA in 2024.
As a coach, Furlong was named Wolverine Conference Coach of the Year multiple seasons and twice Regional Coach of the Year by the Michigan Interscholastic Volleyball Coaches Association (MIVCA). She also has been a registered official the last two school years, currently in volleyball, cross country and track & field.
Prior to taking over at Gull Lake, Furlong served as director of volleyball for nearly 12 years at Courthouse Athletic Center in Kalamazoo and was an event coordinator for the Gull Lake athletic department for two years. She has helped coordinate youth wrestling and basketball programs in the Gull Lake community and worked with the Gull Lake Area Rotary on several events. She earned her bachelor’s degree in finance and business law in 1997 and master’s in sport and fitness administration management in 2003, both from Western Michigan University.
“Karyn Furlong genuinely cares about enriching her community and the kids growing up in Gull Lake. Whether it’s in the building of facilities or managing of programs or hiring of personnel, she always has the end goal of helping students in her school become better people,” Uyl said. “She’s also become a go-to voice in the athletic director community, especially in southwestern Michigan, on how to host events and provide great hospitality to visiting teams and their spectators. It’s that dedication and care that has made her an admired leader locally and across the state.”
Norris is completing her seventh year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010. She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity for seven seasons over two tenures, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Additionally, she has served as an MHSAA registered volleyball official for a total of 15 years.
Her schools have hosted various MHSAA Tournament events in multiple sports, and she’s served on every type of MHSAA Committee, providing input on a variety of sports and selection of tournament sites, officials and Scholar-Athlete Award honorees. She also annually contributes as a tournament administrator at the Girls Volleyball and Softball/Baseball/Girls Soccer Finals.
Norris served as MIAAA president in 2021 and 2022 and was named Region 7 Athletic Director of the Year in 2016. She has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA) and was honored with the MHSAA Women In Sports Leadership Award in 2020.
A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology from Alma College and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.
“Nikki Norris is the ultimate utility player in athletic administration. She knows the ins and outs of every sporting event and understands which problems are unique to high school athletics and how to solve them,” Uyl said. “She’s a school-first, sports-second type of athletic director who prioritizes the development of the whole student, and that philosophy and knowledge have made her very well-respected in her field.”
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
2017-18 Report Shows Fewer Concussions
August 8, 2018
By Geoff Kimmerly
Second Half editor
Concussions are down, according to data compiled by the Michigan High School Athletic Association during its third year of collecting head injury reports from member high schools.
The work is not done – but this year’s data reinforces trends that emerged during the first two years of reporting and will assist the MHSAA as it explores solutions to continue reducing the incidence of head injuries in school sports.
The 2017-18 concussion report found a 9.6-percent decrease in the number of confirmed concussions from the previous year. Student-athletes at MHSAA member high schools encountered during 2017-18 a total of 3,580 head injuries – or 4.8 per member school, compared to the 2016-17 average of 5.2. Total participation in MHSAA sports for 2017-18 was 284,920 – with students counted once for each sport he or she played – and only 1.3 percent of participants experienced a head injury, down from 1.4 in 2016-17 and 1.6 percent the first year of the study.
As first mandated in 2015-16, member schools are required to report head injuries to the MHSAA identifying the sport that each student-athlete was participating in and whether the injury was sustained during practice or competition. Schools also are required to designate at which level – varsity, junior varsity or freshman – the injury occurred.
The full report of all head injuries experienced during 2017-18 by student-athletes at MHSAA member high schools – including percentages by sport (per 1,000 participants), gender and team level, as well as data tracking when athletes returned to play – is available by clicking here.
Consistent with the first two years of the study, the MHSAA received data from more than 99 percent of its member high schools after the fall, winter and spring seasons and continued to track each injury report through its conclusion this summer. Member junior high and middle schools also were allowed, although not mandated, to report their potential head injuries; and those findings are not part of the published report.
The decrease in overall head injury reports collected for 2017-18 follows a similar reduction from 2015-16 to 2016-17 – and brings the total decrease to 19.6 percent fewer reports since the first year of the study.
MHSAA Executive Director John E. “Jack” Roberts noted that the decreases in reports, both year to year and since the first year of the survey, likely have some relation to year-to-year fluctuation, refinement of the follow-up reporting process and a better understanding by schools of what is not to be included for the survey – including head injuries not diagnosed as concussions and head injuries that did not take place during MHSAA-sponsored activities.
However, the findings of this year’s study – and their similarities to the findings from the first two surveys – has begun to clarify the identification and understanding of trends. Continuing to emerge perhaps most prominently is the higher incidence of concussion reports from girls sports – and pertinent questions about physiological and social causes behind those results.
“With three years of reporting by virtually 100 percent of our high schools, what we’re learning is no longer anecdotal; the results are beginning to identify valid trends and genuine issues that need to be addressed,” Roberts said. “For example, it’s even clearer than before that girls are reporting three times the number of concussions as boys when comparing similar sports – soccer, basketball and baseball versus softball. As a result, we’ve already begun to incorporate these gender differences into our coaches education, and the writers of high school playing rules are obligated to focus on these gender differences as well.”
Although the total number of confirmed concussions was significantly lower again in 2017-18, a number of findings detailing those injuries fell in line with results of the first two surveys.
Boys experienced 2,373– or 66 percent – of those injuries, the same ratio as 2016-17, and not surprisingly as boys have a much higher participation in contact sports. More than half of head injuries – 56 percent – were experienced by varsity athletes, which for the second year also fell within a percent difference of the previous year’s findings.
A total of 2,330 head injuries – or 65 percent – came in competition as opposed to practice. More than half took place during either the middle of practice or middle of competition as opposed to the start or end, and 52 percent of injuries were a result of person-to-person contact. The MHSAA also asked schools to report the number of days between the head injury and the athlete’s return to activity – and the two largest groups, both at 24 percent, returned to activity after either 6 to 10 days of rest or 11 to 15. All of these findings were within 1-3 percent of those discovered from the 2016-17 data.
Contact sports again revealed the most head injuries. Ranking first was football, 11 and 8-player combined, with 41 head injuries per 1,000 participants – a decrease for the second straight year, this time from 44 head injuries per 1,000 participants in 2016-17 and down from 49 head injuries per 1,000 football participants shown by the first study in 2015-16.
Ice hockey repeated with the second-most injuries per 1,000, with 32 (down from 36 injuries per 1,000 from 2016-17 and 38 per 1,000 in 2015-16), and girls soccer and wrestling tied for third with 25 head injuries per 1,000 participants – girls soccer down from 28 head injuries per 1,000 participants and wrestling down from 26 per 1,000 in 2016-17.
Also consistent with 2016-17, the next five sports (after football and hockey) to show the highest incidences of head injuries were girls sports – girls soccer followed by girls basketball (22 per 1,000), girls competitive cheer (20) and girls lacrosse (20). Boys lacrosse (17), girls gymnastics (16) and boys soccer (12) were the only other sports to show double-digit head injuries per 1,000 participants.
Females again reported significantly more concussions than males playing the same or similar sports – soccer, basketball and baseball/softball. Female soccer players reported more than double the concussions per 1,000 participants as male soccer players (25 to 12), while female basketball players also reported more than double the number of concussions per 1,000 participants (22 to 9). Softball players reported seven concussions per 1,000 participants, and baseball players reported three per 1,000. Although the percentage differences vary from year to year, the results of all three comparisons remained consistent with what the survey found in 2015-16 and 2016-17.
The MHSAA in 2018-19 is directing its sport committees to focus on a pair of questions – how to increase participation and how to make their specific sports safer – the latter aiming to put some of what has been learned from concussion reporting into practice. The MHSAA also is continuing to invite Michigan’s universities, health care systems and the National Federation of State High School Associations (NFHS) to take part in analyzing the data and resulting questions that have arisen during the past three years.
“Regrettably, I do not see a nationwide head injury reporting effort likely,” Roberts said. “First, it’s hard to coordinate 50 states’ efforts. And second, if left to medical professionals, the survey tool might become so cumbersome that schools would be reluctant to participate – and certainly, it would not get the 99.9 percent cooperation that we’ve enjoyed from schools over these three years.”
Schools report possible concussions online via the MHSAA Website. Reports are then examined by members of the MHSAA staff, who follow up with school administrators as those student-athletes continue to receive care and eventually return to play. Student privacy is protected.
The reporting of possible concussions is part of a three-pronged advance by the MHSAA in concussion care begun during the 2015-16 school year. The MHSAA completed in spring 2017 the largest-ever state high school association sideline concussion testing pilot program, with a sample of schools from across the state over two years using one of two screening tests designed to detect concussions. The MHSAA also was the first state association to provide all participants at every member high school and junior high/middle school with insurance intended to pay accident medical expense benefits – covering deductibles and co-pays left unpaid by other policies – resulting from head injuries sustained during school practices or competitions and at no cost to either schools or families.
Previously, the MHSAA also was among the first state associations to adopt a return-to-play protocol that keeps an athlete out of activity until at least the next day after a suspected concussion, and allows that athlete to return to play only after he or she has been cleared unconditionally for activity by a doctor (M.D. or D.O.), physician’s assistant or nurse practitioner.
In addition, the MHSAA’s Coaches Advancement Program – which includes courses that must be completed by all varsity head coaches hired for the first time at a member school – provides substantial instruction on concussion care. Separately, rules meetings that are required viewing for high school varsity and subvarsity head and assistant coaches at the start of each season include detailed training on caring for athletes with possible head injuries.