Hoopfest returns Thursday to Jenison

March 21, 2012

March Magic Hoopfest will return to Jenison Field House for this weekend’s Michigan High School Athletic Association Boys Basketball Finals, marking the fourth year the event has run concurrent with the games being played at Michigan State’s Breslin Center.

A number of favorite attractions will return this weekend, including slam dunk (on lowered rims), 3-point shootout and rainbow shot areas where fans can come at any time and participate. Also returning is the Hall of History, showcasing championship games, life-size photos and display boards from throughout the MHSAA Finals’ near century-long run.

A large video screen will play a series of “Buzzer Beaters,” “Battle of the Fans” and other MHSAA-produced videos. Also, teams of boys and girls in grades 5-8 will play in the “JumpBall Jamboree” on two center courts.

Admission to the March Magic Hoopfest is $2 per person, and fans attending the MHSAA Boys Basketball Semifinals and Finals will be admitted free with their game tickets. Hours on March 22 and 23 will be 2 p.m. to 7 p.m.; the event is open from 10 a.m. to 7 p.m. on March 24. More than 12,000 fans attended the 2011 event.  Jenison Field House, site of the Hoopfest, also was the site of the MHSAA Boys Basketball Finals for 31 years.

The March Magic Hoopfest is being conducted in a partnership between the Greater Lansing Sports Authority, a division of the Greater Lansing Convention and Visitors Bureau; and the MHSAA, with vital support coming from the Department of Intercollegiate Athletics at Michigan State University.  To find out more general information about the event, visit the March Magic Hoopfest Website at http://www.marchmagichoopfest.com.

“March Magic Hoopfest is a great partnership between the Greater Lansing Sports Authority, Michigan State and the MHSAA,” MHSAA Director of Brand Management Andy Frushour said. “The event gives fans at the Finals an opportunity to extend their championship weekend experience, and provides those who do not attend the Finals a small taste of the excitement.”

The Greater Lansing Sports Authority (GLSA) is a division of the Greater Lansing Convention and Visitors Bureau.  The GLSA’s mission is to be the leading voice of sports tourism in the Greater Lansing area and to promote economic growth by attracting a diverse range of sporting events to the region. The GLSA strives to enhance the quality of life for area residents through the development of local sports and fitness programs for all ages, and supports the continued development and maintenance of safe, high-quality athletic facilities.

"The March Magic Hoopfest sets off a great weekend of MHSAA tournament games and helps create a multi-day event which will involve the Lansing area and thousands of visitors coming to town," said Mike Price of the Greater Lansing Sports Authority. "If you're coming to the championships, Hoopfest is a destination to visit before and after the games; and if you're not coming to the games, Hoopfest is a fun, wholesome, inexpensive, family activity."

Michigan Schools to Designate February for Statewide ‘Oxford Strong’ Support

By Geoff Kimmerly
MHSAA.com senior editor

December 20, 2021

Schools across Michigan will be dedicating February to “Oxford Strong” in support of Oxford Community Schools as the district continues to mourn the deaths of four students during a shooting at the high school Nov. 30.

The Oakland Activities Association – of which Oxford is a member – as well as the Kensington Lakes Activities Association and Detroit Catholic High School League, with merchandise vendor E.A. Graphics, have been primary organizers of this effort.

E.A. Graphics, based in Sterling Heights, will be printing T-shirts and sweatshirts supporting “Oxford Strong” – with schools able to purchase those items and then provide them in their communities. E.A. Graphics will be donating the price of the apparel, after costs, directly to Oxford High School and its community. T-shirts, for example, cost $20, with $16.20 being donated from each sale.

Schools taking part may ask their spectators to then wear the apparel as part of an “Oxford Strong” sporting event at their schools during February. Organizers have designated Friday, Feb. 4, as a day for as many schools as possible to be “Oxford Strong” and contribute to a statewide outpouring of support for the Wildcats and their community. However, it’s expected many schools will sponsor “Oxford Strong” events throughout the month.

“Every day since Nov. 30, schools have asked us what they can do, how can they help,” MHSAA Executive Director Mark Uyl said. “While there is no way to take away the pain from such a tragedy, our statewide community will be glad to provide any comfort possible to Oxford schools and their community at this time of such great sorrow.”

E.A. Graphics is the merchandising partner of the Michigan High School Athletic Association and the Michigan Interscholastic Athletic Administrators Association (MIAAA), the professional group for athletic directors and other school sports administrators in Michigan.