Hoopfest returns Thursday to Jenison
March 21, 2012
March Magic Hoopfest will return to Jenison Field House for this weekend’s Michigan High School Athletic Association Boys Basketball Finals, marking the fourth year the event has run concurrent with the games being played at Michigan State’s Breslin Center.
A number of favorite attractions will return this weekend, including slam dunk (on lowered rims), 3-point shootout and rainbow shot areas where fans can come at any time and participate. Also returning is the Hall of History, showcasing championship games, life-size photos and display boards from throughout the MHSAA Finals’ near century-long run.
A large video screen will play a series of “Buzzer Beaters,” “Battle of the Fans” and other MHSAA-produced videos. Also, teams of boys and girls in grades 5-8 will play in the “JumpBall Jamboree” on two center courts.
Admission to the March Magic Hoopfest is $2 per person, and fans attending the MHSAA Boys Basketball Semifinals and Finals will be admitted free with their game tickets. Hours on March 22 and 23 will be 2 p.m. to 7 p.m.; the event is open from 10 a.m. to 7 p.m. on March 24. More than 12,000 fans attended the 2011 event. Jenison Field House, site of the Hoopfest, also was the site of the MHSAA Boys Basketball Finals for 31 years.
The March Magic Hoopfest is being conducted in a partnership between the Greater Lansing Sports Authority, a division of the Greater Lansing Convention and Visitors Bureau; and the MHSAA, with vital support coming from the Department of Intercollegiate Athletics at Michigan State University. To find out more general information about the event, visit the March Magic Hoopfest Website at http://www.marchmagichoopfest.com.
“March Magic Hoopfest is a great partnership between the Greater Lansing Sports Authority, Michigan State and the MHSAA,” MHSAA Director of Brand Management Andy Frushour said. “The event gives fans at the Finals an opportunity to extend their championship weekend experience, and provides those who do not attend the Finals a small taste of the excitement.”
The Greater Lansing Sports Authority (GLSA) is a division of the Greater Lansing Convention and Visitors Bureau. The GLSA’s mission is to be the leading voice of sports tourism in the Greater Lansing area and to promote economic growth by attracting a diverse range of sporting events to the region. The GLSA strives to enhance the quality of life for area residents through the development of local sports and fitness programs for all ages, and supports the continued development and maintenance of safe, high-quality athletic facilities.
"The March Magic Hoopfest sets off a great weekend of MHSAA tournament games and helps create a multi-day event which will involve the Lansing area and thousands of visitors coming to town," said Mike Price of the Greater Lansing Sports Authority. "If you're coming to the championships, Hoopfest is a destination to visit before and after the games; and if you're not coming to the games, Hoopfest is a fun, wholesome, inexpensive, family activity."
MI-based Addix Joins MHSAA Team
November 1, 2016
By Geoff Kimmerly
Second Half editor
During its first decade in business, Lowell-based Addix has emerged as a major supplier of high school and youth sports uniforms and gear, while maintaining an emphasis on serving local communities – a value held in common with the Michigan High School Athletic Association.
As it looks to expand as a supplier to schools all over our state, Addix has signed on as the MHSAA’s official custom uniform and wrestling gear provider, extending a relationship that began in 2014 when Wrestling Addix became a sponsor of the association.
Addix was founded in 2006 and currently manufactures uniform products for football, volleyball, cross country, wrestling, basketball and track & field, with additional sport offerings planned for the near future.
“Addix has built a great reputation in the wrestling community and is moving to extend its standing in Michigan’s high school sports community by serving all school sports,” said John E. “Jack” Roberts, executive director of the MHSAA. “We are proud to promote a Michigan-based company and impressed that Addix is committed to providing high school and younger levels of sports the beneficial service and pricing that larger athletic brands reserve for college and professional sports.”
All Addix products are designed and manufactured in Michigan. The company prides itself on using the best in sublimation technologies and following up production with controlled supply chain and superior customer service.
Addix supplies uniforms to teams at all levels of high school and junior high/middle school, as well as youth sports. The company aims to deliver orders in under three weeks.
"We owe tremendous thanks to the wrestling community in the state of Michigan, which has supported our business for the last 10 years,” Addix owner and CEO Ryan Henderson said. “With the expansion of our partnership, we will continue to utilize our in-state manufacturing facilities to service athletic programs at the highest level. For a company competing against the largest athletic brands in the world, this is a big win."
"We are thrilled to expand on our relationship with the MHSAA,” added John Kargbo, Addix’ vice president of sales & marketing. “It is one of, if not the best-run high school athletic association in the country, and we are excited to have the opportunity to grow our business alongside them."
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